Videos are widely regarded as one of the best ways to market your business. Whether your target is a business or the end consumer, videos that are done well engage any potential buyer and are an easy way to educate your audience. YouTube helps businesses market with videos quickly and easily.
What is YouTube?
Founded in February 2005, YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.
Why would businesses use YouTube?
Much like traditional content marketing, video marketing gives people more information to consume. And most love to learn by watching videos or listening to an audio script - in fact, two of the top three types of learning (listening and watching) are covered in videos. Consider these figures:
- Over 3 million videos are viewed on YouTube each day
- More than 50% of videos have been rated or commented on
- 100 million people take social action (liking, sharing, etc.) on YouTube each week
- Most YouTube users have connected their accounts to at least one form of social media such as Facebook, Twitter or LinkedIn
How can I get started?
2. Customize your channel. As we’ve discussed many times before, make sure your channel is consistent with your brand. Take the time to upload your logo, change your background image, write an about statement and round out your page. Remember that YouTube will center your background image when you’re designing it. Read more about how to customize your channel in this Mashable article.
3. Keep your videos simple and engaging. A good rule to follow is to keep your sales videos under a minute. Videos that simple talk about your business and your services should be short and sweet. However, if you’re sharing how to or interactive videos, they can be a bit longer.
4. Test videos before you post. Not sure if your video content is engaging enough to keep a consumer’s attention? Test it out. Send it to a few of your friends and ask them for very honest feedback. Request that they write down when they lose interesting within the video so you can either alter the video or understand how you can improve them in the future.
5. Optimize your video content. There are some best practices that should be followed when uploading videos to YouTube. For example, you should always make sure your keywords are the first few words of your video description. Read more about optimizing your video in this article by Social Media Today.
6. Socialize. Making friends on YouTube ensures that there are always eyeballs on your content. Find other voices in your industry and like, share and comment on their content often. Odds are, they’ll do the same for you.
Do you have any questions about marketing on YouTube? Please feel free to browse my website at jackiesteinmetz.com or email me at jackie@jackiesteinmetz.com.
http://www.liketosharepages.com
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