When Google+ was first released, the joke was that everyone stayed on Facebook except Google employees. While that may have been (somewhat) true then, Google+ today is becoming a powerful social business machine. Find out the what, why and how below:
What is Google+?
Google+, much like Facebook, is a social networking and identity service. However, unlike Facebook, Google+ acts as a social layer on top of Google’s powerful search engine - in other words, Google+ users are able to affect search result rankings on the most popular search engine in the world.
Why would businesses use Google+?
User-generated and user-shared content can gain some real traction in Google’s search results, which is a big Google+ selling point for businesses large and small. Businesses don’t have to be SEO geniuses to rank well. In addition, Google+ has over 350 million monthly users, which presents a large captive audience for those who know how to take advantage of it.
How can I get started?
It takes a little bit of time to get through these steps, so sit down when you have an hour or more to spare. Going through each of these steps to the full extent will help you have the most meaningful presence on Google+.
1. Sign up for Google+. If you have any Google account, this is super simple. If not, sign up for a universal account that will give you access to all of their tools.
2. Build a whole profile. Not part of a profile or half a profile. The more information you add about yourself, the easier you will be to find. As usual, make sure you represent your brand in the same was as on other social networks: use the same description, the same photo, etc. Make sure you link to your other social networks, website and any other web presence you have.
3. Find industry experts and connect with them. Whatever your industry, there are surely people to follow on Google+ that are well-versed in your realm. Follow them and keep an eye on what they post - they curate content so you don’t have to do it all yourself. Connect with your friends, too, because the larger your network, the better.
4. Choose your circles. Start with a few easy circles like close friends, acquaintances, customers, prospects, or whatever makes sense for your business. That way, you can post about whatever you want to certain circles and really target your content to your audience.
5. Have fun. Show your personality. Post a mix of content that’s interesting to you, your own content and promotion of your business. Make sure you ask a question or state your opinion to encourage interaction.
Do you currently use Google+ for your business? I’d love to hear your unique strategies and stories. And as usual, if you have any questions, please feel free to check out my website or email me at jackie@jackiesteinmetz.com.
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