tag:blogger.com,1999:blog-6049621090895830122024-03-21T20:49:25.584-07:00Like to ShareSmall Business Reviews and Social Media GuidesTracyhttp://www.blogger.com/profile/14953587864987190519noreply@blogger.comBlogger32125tag:blogger.com,1999:blog-604962109089583012.post-86435918391317537512014-06-27T11:57:00.003-07:002014-06-27T11:59:35.323-07:00How to: creating a business plan<div dir="ltr" style="line-height: 1.15; margin-bottom: 10pt; margin-top: 0pt;">
<span style="background-color: white; color: #48423f; font-family: 'Droid Sans'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Are you thinking about starting your own business? If so, the first typically involves writing a business plan. There are a few different ways to start - so ask yourself these two questions questions to decide how detailed your plan needs to be:</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 10pt; margin-top: 0pt;">
<span style="background-color: white; color: #48423f; font-family: 'Droid Sans'; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Who is the plan for?</span><span style="background-color: white; color: #48423f; font-family: 'Droid Sans'; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> and</span><span style="background-color: white; color: #48423f; font-family: 'Droid Sans'; font-style: italic; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: white; color: #48423f; font-family: 'Droid Sans'; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">What time frame are you looking to cover?</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 10pt; margin-top: 0pt;">
<span style="background-color: white; color: #48423f; font-family: 'Droid Sans'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">If you answered:</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 10pt; margin-left: 36pt; margin-top: 0pt;">
<span style="background-color: white; color: #48423f; font-family: 'Droid Sans'; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The plan is for your reference, short time frame (i.e., one year): </span><span style="background-color: white; color: #48423f; font-family: 'Droid Sans'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Then you may only need a lightweight document that outlines your high-level goals to get the business off the ground and increase revenue to breakeven.</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 10pt; margin-left: 36pt; margin-top: 0pt;">
<span style="background-color: white; color: #48423f; font-family: 'Droid Sans'; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The plan is for external use:</span><span style="background-color: white; color: #48423f; font-family: 'Droid Sans'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Then your business document should be longer term (think 3-5 years) and include project financial information and other nitty gritty details. Business plans for external reference are often used to gain interest from investors or secure loans.</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 10pt; margin-top: 0pt;">
<span style="background-color: white; color: #48423f; font-family: 'Droid Sans'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Today, we’ll cover the business plan for reference or internal use, which can also be used as a great starting point to gain external funds when that time comes. Here are the three main bases you should cover:</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 10pt; margin-top: 0pt;">
<span style="background-color: white; color: #48423f; font-family: 'Droid Sans'; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">1. Industry information:</span><span style="background-color: white; color: #48423f; font-family: 'Droid Sans'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> This is the very first step to writing a successful business plan. Before you can define your business and how you’ll be successful, you have to understand the industry that you plan to launch a company in. Specifically, outline each of these:</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 10pt; margin-top: 0pt;">
<span style="background-color: white; color: #48423f; font-family: 'Droid Sans'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">a. An overview of the industry (past, present and future)</span><span style="background-color: white; color: #48423f; font-family: 'Droid Sans'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: white; color: #48423f; font-family: 'Droid Sans'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">b. An in-depth analysis of the market.</span><span style="background-color: white; color: #48423f; font-family: 'Droid Sans'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: white; color: #48423f; font-family: 'Droid Sans'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">c. Where your </span><a href="http://www.startup-marketing.com/getting-to-product-market-fit/" style="text-decoration: none;"><span style="background-color: white; color: #1155cc; font-family: 'Droid Sans'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">product fits</span></a><span style="background-color: white; color: #48423f; font-family: 'Droid Sans'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> into the current market.</span><span style="background-color: white; color: #48423f; font-family: 'Droid Sans'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 10pt; margin-top: 0pt;">
<span style="background-color: white; color: #48423f; font-family: 'Droid Sans'; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">2. Competitive information:</span><span style="background-color: white; color: #48423f; font-family: 'Droid Sans'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Some business owners don’t start by peeking at the competition for fear of being intimidated or due to the desire to be original. While I understand this logic, not looking at the competition is a mistake. You should understand </span><span style="background-color: white; color: #48423f; font-family: 'Droid Sans'; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">who</span><span style="background-color: white; color: #48423f; font-family: 'Droid Sans'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> is selling similar products or services, what their presence looks like locally and online, and have a full understanding of their strengths and weaknesses. A </span><a href="http://articles.bplans.com/how-to-perform-swot-analysis/" style="text-decoration: none;"><span style="background-color: white; color: #1155cc; font-family: 'Droid Sans'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">SWOT analysis</span></a><span style="background-color: white; color: #48423f; font-family: 'Droid Sans'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> of main competitors is an easy way to start.</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 10pt; margin-top: 0pt;">
<span style="background-color: white; color: #48423f; font-family: 'Droid Sans'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: white; color: #48423f; font-family: 'Droid Sans'; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3. Your plan. </span><span style="background-color: white; color: #48423f; font-family: 'Droid Sans'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">This includes an overview of your business and how you are planning for success. What will you sell? Where will you sell? How will you sell? How will you compete with similar businesses? Why is your product or service different or better than anyone else in the space? If there are no true competitors, why will your company be a success? How will you create the need?</span><span style="background-color: white; color: #48423f; font-family: 'Droid Sans'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: white; color: #48423f; font-family: 'Droid Sans'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: white; color: #48423f; font-family: 'Droid Sans'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Be sure to include both high-level overviews and an appropriate level of detail in each of these sections and you’re well on your way to having a comprehensive business plan. If you plan to use this document externally, be sure to consider financial information as well.</span></div>
<span id="docs-internal-guid-7f78f4c7-deae-d7eb-1d1f-6ef7c494b5ac"></span><br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 10pt; margin-top: 0pt;">
<span style="background-color: white; color: #48423f; font-family: 'Droid Sans'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Have any questions or comments? Feel free to drop me a line at </span><a href="mailto:jackie@jackiesteinmetz.com" style="text-decoration: none;"><span style="background-color: white; color: #1155cc; font-family: 'Droid Sans'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">jackie@jackiesteinmetz.com</span></a><span style="background-color: white; color: #48423f; font-family: 'Droid Sans'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> or leave a comment below!</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 10pt; margin-top: 0pt;">
<span style="background-color: white; color: #48423f; font-family: 'Droid Sans'; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQbQw3g_TAFxXqQJtGSow-Dtk8JMVc8Q9z-EfQgWWu__r0bvbr5Z2RkUWD4dILYxZPB8jLaIrlhyP6cqAAQzR6DLiuYDVggz4GGz03UwRxqxhlHOLEQBrI5Ip9aoWMjwiFejyyD3u96QI/s1600/headshot.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQbQw3g_TAFxXqQJtGSow-Dtk8JMVc8Q9z-EfQgWWu__r0bvbr5Z2RkUWD4dILYxZPB8jLaIrlhyP6cqAAQzR6DLiuYDVggz4GGz03UwRxqxhlHOLEQBrI5Ip9aoWMjwiFejyyD3u96QI/s1600/headshot.jpg" height="200" width="136" /></a></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 10pt; margin-top: 0pt;">
<span style="background-color: white; color: #48423f; font-family: 'Droid Sans'; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
Tracyhttp://www.blogger.com/profile/14953587864987190519noreply@blogger.com0tag:blogger.com,1999:blog-604962109089583012.post-66632615319986175222014-06-12T11:10:00.000-07:002014-06-12T11:10:43.118-07:003 ways to create event awareness online<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Does your business plan events for yourself or other businesses? If so, you know that getting bodies in the door is one of the most important pieces of planning an event. This task may seem daunting - it’s hard to know who will show up and who won’t. The best solution is to promote the event in the places where you can reach a large number of people, online. Here are three ways to amplify your reach and ensure your event is a success:</span></div>
<b id="docs-internal-guid-c4185f25-9140-0545-2818-ca9a9185875c" style="font-weight: normal;"><br /></b>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">1. Promote your event on social media.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Which social media platforms are you using? Make sure you’re promoting on all of them. Feel free to start as soon as your event is planned and information available online is. If you’re more than four weeks out from the event, mentioning it once or twice a week will suffice.</span></div>
<b style="font-weight: normal;"><br /></b>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">As the event gets closer, post on each platform as much as you feel is appropriate. My personal promotion rule is 2-3 times per week on Facebook, Google+, LinkedIn and similar platforms, and up to once per day on Twitter. Make sure you get creative! Post photos of the venue, create online flyers to be distributed, post event links - and remember, images typically get more interaction than simple text posts.</span></div>
<b style="font-weight: normal;"><br /></b>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">2. Create shareable content - then share it. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Do you have a place where you write regularly online, such as a blog? Make sure you drop in mentions of your event when it make sense as you’re writing. Then, write blogs specifically for certain milestones in the event planning process, such as date/venue/topic chosen, early bird registration, end of early bird registration, registration closing, etc.</span></div>
<b style="font-weight: normal;"><br /></b>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The key piece of this strategy is sharing your blog, also known as seeding. Seeding is essentially distributing your blog link as much as possible across the web. Here are a few free places to consider submitting your blog: </span><a href="http://alltop.com/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Alltop</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="http://www.pinterest.com/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Pinterest</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="http://www.scoop.it/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Scoop.It</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, and some paid options: </span><a href="http://www.outbrain.com/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Outbrain</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, social advertising on </span><a href="https://ads.twitter.com/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Twitter</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://www.linkedin.com/ads/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">LinkedIn</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> and </span><a href="https://www.facebook.com/advertising" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Facebook</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div>
<b style="font-weight: normal;"><br /></b>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3. Leverage sponsors, speakers and your audience. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Will you have sponsors or speakers at your event? If so, they almost certainly have a dedicated audience that pays attention to what they say. Make sure sponsors and speakers are doing their part to sell tickets or fill seats at your event. Give them a checklist of ways to promote the event (this blog is a great start!) and, if you’re skeptical about follow through, offer sample content for them to use for promotion.</span></div>
<b style="font-weight: normal;"><br /></b>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Leveraging your audience can be equally successful. Run a contest; give away tickets to the event, backstage passes, a signed speaker giveaway - whatever you can come up with. Then promote the contest on social media. Make sure you ask participants to share your photos and posts to enter, thus promoting your event to their audiences as well.</span></div>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">What strategies do you use to ensure your event goes off without a hitch? I’d love to hear more about them. Drop me a line at </span><a href="mailto:jackie@jackiesteinmetz.com" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">jackie@jackiesteinmetz.com</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> or leave a comment below.</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQbQw3g_TAFxXqQJtGSow-Dtk8JMVc8Q9z-EfQgWWu__r0bvbr5Z2RkUWD4dILYxZPB8jLaIrlhyP6cqAAQzR6DLiuYDVggz4GGz03UwRxqxhlHOLEQBrI5Ip9aoWMjwiFejyyD3u96QI/s1600/headshot.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQbQw3g_TAFxXqQJtGSow-Dtk8JMVc8Q9z-EfQgWWu__r0bvbr5Z2RkUWD4dILYxZPB8jLaIrlhyP6cqAAQzR6DLiuYDVggz4GGz03UwRxqxhlHOLEQBrI5Ip9aoWMjwiFejyyD3u96QI/s1600/headshot.jpg" height="200" width="136" /></a></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
Tracyhttp://www.blogger.com/profile/14953587864987190519noreply@blogger.com0tag:blogger.com,1999:blog-604962109089583012.post-20957005309112262012014-04-15T08:47:00.003-07:002014-04-18T10:04:52.928-07:00Why should I hire a social media expert?<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">As a small business owner, you do it all. You are your own marketer, accountant, salesperson, web designer, and probably a whole host of other positions. However, there are a few positions in small companies that should only be handled by the experts - and today, I’ll make the case that social media is one of them.</span></div>
<b id="docs-internal-guid-33a2483f-6611-3057-d995-ba722c7fdc5e" style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">There are a lot of ways to go wrong on social media. Maybe you put up a page and don’t post enough, don’t respond to questions or complaints, don’t share cohesive content, don’t create content yourself, don’t post at the right times… you see where I’m going. The list goes on.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Bringing in outside help for social media is becoming more common as small business owners realize the true power of each platform. Done right, social media can bring you brand awareness, brand advocates, customers and much more. Here’s why you should consider outsourcing it:</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">1. Social media experts can choose where you should have a presence in a fraction of the time. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">If you’re just getting started in social media, this point is key. A social expert can take a look at your business and have a good understanding of what platforms you need, and which you skip, fairly quickly. One of the biggest mistakes I see made by small businesses is thinking they need to be on platforms that aren’t right for them.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">2. You can get an experienced social media manager for entry-level money.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> This is something </span><a href="http://jackiesteinmetz.com/blog/2013/9/18/three-reasons-to-outsource-your-marketing" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">I’ve already discussed once</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> in my blog about outsourcing your marketing. If you’re thinking about hiring someone entry level to run your social media accounts, halt, and think about it for a few minutes. Do you really need someone full time running your social presence? If you’re a small business, the answer is probably not. Take the money that you would allocate toward hiring someone and pay more for an expert that already knows the tips and tricks to do it in half (or a quarter, or a tenth…) of the time. You won’t regret it.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3. An outside perspective will help you gain an audience (and keep it fun).</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> As fun as social media can be, when you’re too close to the company, it can be hard to focus on what your audience wants. If you developed the software, you might be too technical for the job. And if your business is your baby, you’ll probably take criticism way more harshly than it’s intended. (Don’t worry, I do it too). Outsourcing your social management allows your presence to stay objective, positive, focused, and your audience will appreciate the creativity that’s put in by a professional.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">4. It’s not an expense. It’s an investment. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Probably the most important point is this: social media should bring you so much ROI that outsourcing it pays for itself. Be it in new clients, products sold, local awareness, or in place of other marketing initiatives, outsourcing social media to a quality, qualified professional will truly pay off in the long run.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<a href="http://socialmediatoday.com/pamdyer/1777136/10-examples-social-media-roi-infographic" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Check out this article to see how some top social brands look at ROI</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. A social media expert will be able to understand how to get a return on your investment and show you the value they bring to your business.</span></div>
<br />
<span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">So, are you convinced? Leave a comment and let me know why you will or won’t outsource your social media. As always, questions are welcome.</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQbQw3g_TAFxXqQJtGSow-Dtk8JMVc8Q9z-EfQgWWu__r0bvbr5Z2RkUWD4dILYxZPB8jLaIrlhyP6cqAAQzR6DLiuYDVggz4GGz03UwRxqxhlHOLEQBrI5Ip9aoWMjwiFejyyD3u96QI/s1600/headshot.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQbQw3g_TAFxXqQJtGSow-Dtk8JMVc8Q9z-EfQgWWu__r0bvbr5Z2RkUWD4dILYxZPB8jLaIrlhyP6cqAAQzR6DLiuYDVggz4GGz03UwRxqxhlHOLEQBrI5Ip9aoWMjwiFejyyD3u96QI/s1600/headshot.jpg" height="200" width="136" /></a></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
Tracyhttp://www.blogger.com/profile/14953587864987190519noreply@blogger.com0tag:blogger.com,1999:blog-604962109089583012.post-34855346747397930582014-04-01T19:03:00.002-07:002014-04-01T19:03:59.402-07:00Finding your social media voice<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">How you speak to your audience on social media is a direct reflection of your company, and you will be judged by it. But how do you find your social media voice? Should it be playful (see: </span><a href="https://twitter.com/TacoBell" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Taco Bell</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">), educational (see: </span><a href="https://twitter.com/intel" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Intel</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">), motivational (see: </span><a href="https://twitter.com/Nike" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Nike</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">)?</span></div>
<b id="docs-internal-guid-dacc7c90-202b-7d8b-f7f9-f3cf750f924a" style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">There are many different ways to choose a social media voice, but first, some considerations:</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">1. What are you trying to accomplish on social media? </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">For companies that are looking to build brand awareness, a more casual voice may do the trick. But for those who would like to be seen as inspirational thought leaders, keep it professional.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">2. How do you describe your company? </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">If you already have descriptors in your tagline, on your website, or woven throughout your business in any way, it could be fairly easy to choose a social media voice. Are you a crafty company? Trendy? Any of these words could be used to form your social voice.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3. Who is your audience?</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> For companies that sell into a specific niche or serve a specific need, speaking directly to the interests and personalities of your audience may be best. For example, Tiffany & Co. is known to be very classic and refined - and so is their </span><a href="https://twitter.com/TiffanyAndCo" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Twitter presence</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. On the other hand, Lululemon knows its audience is interested in health and fitness, </span><a href="https://twitter.com/lululemon" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">so they simply keep to those topics</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Choose a voice</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Write down your answers to the questions above. Are there any common themes? If you’re looking to build company and brand awareness, have a casual vibe and your audience is young professionals, then a casual voice is probably for you.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">But don’t go too far. It can be tempting to forge bonds with your audience by being uber-casual, but use your best judgement and as always, keep controversial opinions to yourself.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Document your social persona</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">After you choose to be more casual or more serious, there are many other factors that can come into play. Your company can be serious and informative or casual and informative, and the list goes on. Here is a </span><a href="http://socialmediatoday.com/ckochster/155676/13-qualities-good-social-media-voice" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">comprehensive list</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> of the characteristics your social media voice should have by Social Media Today. Make sure you write this list down and distribute your social media goals to other employees, especially those that may ever touch the sites.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">For small businesses that are just getting started, keep in mind that your social media voice will evolve over time. Don’t be afraid to ask for feedback from your followers, customers or friends to tweak your strategy.</span></div>
<br />
<span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">How did you choose your social voice? Leave a comment below to discuss further.</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQbQw3g_TAFxXqQJtGSow-Dtk8JMVc8Q9z-EfQgWWu__r0bvbr5Z2RkUWD4dILYxZPB8jLaIrlhyP6cqAAQzR6DLiuYDVggz4GGz03UwRxqxhlHOLEQBrI5Ip9aoWMjwiFejyyD3u96QI/s1600/headshot.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQbQw3g_TAFxXqQJtGSow-Dtk8JMVc8Q9z-EfQgWWu__r0bvbr5Z2RkUWD4dILYxZPB8jLaIrlhyP6cqAAQzR6DLiuYDVggz4GGz03UwRxqxhlHOLEQBrI5Ip9aoWMjwiFejyyD3u96QI/s1600/headshot.jpg" height="200" width="136" /></a></div>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
Tracyhttp://www.blogger.com/profile/14953587864987190519noreply@blogger.com0tag:blogger.com,1999:blog-604962109089583012.post-74993302172661936092014-03-07T10:57:00.000-08:002014-03-07T10:57:50.692-08:00YouTube Advanced Techniques<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibAEBh2deYxTCuqwFiIIlkkPTPT9p70hgk-t_d5BXG-IQflO0Os0kuSbvlQS267b-iyyF0r_B8MOa7H7HKyVRHh1UIU-ynkT-xzlBTe7DDAnRSDoe_QOtk_ly-QfqZ9vRM9AXRTORfYGo/s1600/youtubeadnanced.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibAEBh2deYxTCuqwFiIIlkkPTPT9p70hgk-t_d5BXG-IQflO0Os0kuSbvlQS267b-iyyF0r_B8MOa7H7HKyVRHh1UIU-ynkT-xzlBTe7DDAnRSDoe_QOtk_ly-QfqZ9vRM9AXRTORfYGo/s1600/youtubeadnanced.jpg" height="200" width="320" /></a></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">A few weeks ago, we took a look at YouTube - the most popular video posting and sharing social platform on the market today. We discussed how to sign up, creating and testing videos and touched briefly on content optimization. Today, we’ll dive deeper into that topic and other advanced techniques.</span></div>
<b id="docs-internal-guid-4c8ccb9c-9dd3-ed68-8c2c-1bbcaacd5107" style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b><br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Optimizing your YouTube content</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">There are a few steps that you can take to optimize your content that will really have an impact on the number of people that see it:</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Include keywords in the video title.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> To optimize the title for Google search, keep your title under 66 characters. Use the same keyword research you probably did for your website in the video titles. Make sure you include the word “video” in the title. Finally, if you include the name of your company, make sure it’s last. </span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Write a description full of keywords - but make sure it sounds natural.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> There’s no worse video description than one that’s packed full of keywords for search optimization that make absolutely no sense. Layer in the same keywords that you considered for your title throughout a short description, but keep it natural sounding. When in doubt, nix the keyword in question in favor of correct grammar and keeping with your brand voice.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Transcribe your videos.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Including a script of your video within the description (or even an abbreviated one) will help users that are searching the YouTube platform find your content. And, it’s becoming increasingly popular that users want to see a transcription to know what they’re watching before they dive in.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b><br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Other ways to get the most out of YouTube</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">1. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Cross-promote your content everywhere. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">And I mean everywhere. With YouTube, this is extremely easy to do - when you post a new video on your channel, also post it on Facebook, LinkedIn, Google+, wherever you have a presence. Driving traffic between your social media sites will help potential customers learn about and eventually trust your brand.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">2. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Partner with an established YouTuber.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> This is one of my favorite ways to market, whatever the social site. Find a YouTube users that shines in your business area or in a complementary one. In fact, find at least ten of these desired partners, because the first one almost never says yes.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Don’t just ask for them to promote your business; create a lite co-marketing agreement where you’ll repost a certain amount of their videos, comment, promote their content on other sites and more. In return, the established YouTube user will promote your content, activating their audience and placing eyeballs on your channel or website.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Direct traffic to your website.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> At the end of the day, you use social media to build your brand, interact with current and potential customers, gain trust and </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">drive traffic to your website</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. This is something that marketers sometimes forget. Don’t get too caught up in being a thought leader that you don’t take advantage of the 10-20% of the time that you </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">can</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> and </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">should</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> be talking about yourself on social media.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">It doesn’t have to be overly pushy or blatant advertising. Doing things like placing your website at the end of your YouTube video, pointing viewers to related content that’s housed on your site and other soft techniques can boost your web traffic, leading to brand awareness and ultimately sales.</span></div>
<br /><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Are you currently using YouTube for business? I’d love to hear about the challenges you’re facing and successes you’ve achieved. Leave a comment below or shoot me a note at </span><a href="mailto:jackie@jackiesteinmetz.com" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">jackie@jackiesteinmetz.com</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQbQw3g_TAFxXqQJtGSow-Dtk8JMVc8Q9z-EfQgWWu__r0bvbr5Z2RkUWD4dILYxZPB8jLaIrlhyP6cqAAQzR6DLiuYDVggz4GGz03UwRxqxhlHOLEQBrI5Ip9aoWMjwiFejyyD3u96QI/s1600/headshot.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQbQw3g_TAFxXqQJtGSow-Dtk8JMVc8Q9z-EfQgWWu__r0bvbr5Z2RkUWD4dILYxZPB8jLaIrlhyP6cqAAQzR6DLiuYDVggz4GGz03UwRxqxhlHOLEQBrI5Ip9aoWMjwiFejyyD3u96QI/s1600/headshot.jpg" height="200" width="136" /></a></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
Tracyhttp://www.blogger.com/profile/14953587864987190519noreply@blogger.com0tag:blogger.com,1999:blog-604962109089583012.post-20936884487600066252014-02-16T12:46:00.004-08:002014-02-16T12:47:18.113-08:003 ways to get more out of Instagram<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhU0va2qDcggck4uEHGylrmY-1LGXkTOmhOoVGtxKp9moIIJlZaR1GAILRWJmblrklUmwwP5oQfXqo2MtqV9wBg7L-o4XE7h94Yd0ffeQspNQjkKc9XpEptdZQd2WdTl4h3h8xtubcsvyU/s1600/3+ways+to+get+more+out+of+Instagram.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhU0va2qDcggck4uEHGylrmY-1LGXkTOmhOoVGtxKp9moIIJlZaR1GAILRWJmblrklUmwwP5oQfXqo2MtqV9wBg7L-o4XE7h94Yd0ffeQspNQjkKc9XpEptdZQd2WdTl4h3h8xtubcsvyU/s1600/3+ways+to+get+more+out+of+Instagram.jpg" height="200" width="320" /></a></div>
<br />
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<a href="http://liketoshareblog.blogspot.com/2013/12/many-people-believe-that-power-of.html#comment-form" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">In my last post about Instagram</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, we looked at a few case studies of exceptional Instagram use:</span></div>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.15; margin-bottom: 3pt; margin-top: 0pt;">
<a href="http://instagram.com/oracle" style="text-decoration: none;"><span style="background-color: white; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Oracle</span></a><span style="background-color: white; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> uses Instagram to build community behind their brand. They showcase events they attend, volunteer opportunities and more to give their business a personal voice.</span></div>
</li>
<li dir="ltr" style="background-color: white; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.15; margin-bottom: 3pt; margin-top: 0pt;">
<a href="http://instagram.com/generalelectric" style="text-decoration: none;"><span style="background-color: white; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">General Electric</span></a><span style="background-color: white; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> posts about their research to pique interest in the company.</span></div>
</li>
<li dir="ltr" style="background-color: white; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.15; margin-bottom: 3pt; margin-top: 0pt;">
<a href="http://instagram.com/oreo" style="text-decoration: none;"><span style="background-color: white; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Oreo</span></a><span style="background-color: white; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> posts mostly about their brand and products (which is not a best practice) but keeps a strong following by incorporating tips and recipes.</span></div>
</li>
</ul>
<b id="docs-internal-guid-6de359d3-3c71-f443-2441-c64a37f227d1" style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Today, we’re going to dig into these companies’ strategies even more - to discover the real reasons for their phenomenal Instagram success. Then, we’ll discuss how you can employ their common strategies to get the most brand interaction on Instagram.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">What do Oracle, GE and Oreo have in common?</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">At first glance, it seems like these Instagram pages don’t have all that much in common. Oracle features mostly images of the the company’s events, GE’s entire feed is about their research and innovation, Oreo shares product photos and recipes. At first glance, even I was looking at these pages thinking, “huh?”</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">But there are a few commonalities that make these pages some of the more successful business uses of Instagram:</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">1. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">They use hashtags. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Yes - this one is kind of a no-brainer. But the key on Instagram isn’t just to slap a few hashtags on your post, it’s to use the right </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">kind</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> and the right </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">number</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> of hashtags.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Kind: </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The best way I can think to describe the kind of hashtags to use is K.I.S.S. Keep it super simple (or, keep it simple, stupid, if you prefer that version). Tag your photos with either branded hashtags that are coined by your business (ex: #GEInstaWalk), or terms that others are searching for (ex: #GivingTuesday).</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Number: </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">If you look around the page, you’ll notice that most of their posts use 3-5 hashtags to categorize the post. This is totally appropriate for Instagram. I beg you: please, please, please do not tag your photo 15 times. There’s truly no better way to lose your audience than to overwhelm them with hashtags.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">2. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">They’re engaging. No, they’re </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">really</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> engaging.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> I was recently reading about the “Facebook test.” Basically, this means that people want to be viewed as cool, witty, or clever on their personal Facebook pages, so they only post photos, links or statuses that portray them in that light. Use the Facebook test on Instagram. Is your content witty or informative? Does it make people say, “cool!” or “aww” or something of the like? If not, don’t post.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">They offer followers deeper brand insight.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> This theme shines through on all three of the pages we’re examining today. Your followers should feel like they’re part of a secret, VIP club, where you let them peek behind the curtain. GE posts behind-the-scenes research photos that followers would otherwise never see - so take a page from their book. Are your products handmade? Post a photo of you making them. Humanize your brand through photos that are more personal than what you post on, say, LinkedIn.</span></div>
<br />
<span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Have you found success marketing your brand on Instagram? I’d love to hear more. Leave a comment or shoot me a note on </span><a href="http://www.jackiesteinmetz.com/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">www.jackiesteinmetz.com</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. </span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQbQw3g_TAFxXqQJtGSow-Dtk8JMVc8Q9z-EfQgWWu__r0bvbr5Z2RkUWD4dILYxZPB8jLaIrlhyP6cqAAQzR6DLiuYDVggz4GGz03UwRxqxhlHOLEQBrI5Ip9aoWMjwiFejyyD3u96QI/s1600/headshot.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQbQw3g_TAFxXqQJtGSow-Dtk8JMVc8Q9z-EfQgWWu__r0bvbr5Z2RkUWD4dILYxZPB8jLaIrlhyP6cqAAQzR6DLiuYDVggz4GGz03UwRxqxhlHOLEQBrI5Ip9aoWMjwiFejyyD3u96QI/s1600/headshot.jpg" height="200" width="136" /></a></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
Tracyhttp://www.blogger.com/profile/14953587864987190519noreply@blogger.com0tag:blogger.com,1999:blog-604962109089583012.post-73034861971079137362014-02-16T10:11:00.001-08:002014-02-16T10:11:53.330-08:00LinkedIn Advanced Techniques<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcU35oolyRbvo-zon7CyILpDSuOZbdwjarcvG-Q3RHezCfEK7pLzeX6FWlQz1VpHauBNwDZdYEn71sTmHqkg5zN58U7uuHYEUvFZMCC59CApnbfBkeVcY_FlEPRUm8VFNXIpwKrqXI4fI/s1600/advanced+techniques.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcU35oolyRbvo-zon7CyILpDSuOZbdwjarcvG-Q3RHezCfEK7pLzeX6FWlQz1VpHauBNwDZdYEn71sTmHqkg5zN58U7uuHYEUvFZMCC59CApnbfBkeVcY_FlEPRUm8VFNXIpwKrqXI4fI/s1600/advanced+techniques.jpg" height="200" width="320" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">In my last post about LinkedIn, we discussed how to build your company page and touched on content scheduling and LinkedIn ads - and the last two items definitely deserve a deeper look. For companies that sell B2B, posting content and advertising on LinkedIn is the perfect way to reach executives and other decision makers. Raising awareness of your business on LinkedIn can be cost effective, and it shortens your sales cycle by delivering warmer leads.</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3 ways to make your content count</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Posting the right content on LinkedIn can have a powerful impact; this social media platform has an audience of 65 million business professionals - and </span><a href="http://homebusiness.about.com/od/socialmediamarketing/a/How-To-Use-Linkedin-for-Marketing.htm" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">nearly 50% of them have decision-making authority at their companies</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. There’s no better way to get in front of the right audience, especially if you sell products or services to other businesses. Here’s how to make your content count:</span></div>
<b id="docs-internal-guid-0feff509-3bdf-6cdd-523b-a9a38700d9a3" style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">1. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Don’t just think about your strategy. Write it down.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Just like your business plan, your marketing strategy, your new years resolutions and really any other goal, it’s important to outline what you’d like to accomplish and document it. How would you like to portray your business on LinkedIn? Because it’s more professional than other social networking sites, it’s important to keep your content professional, too. Be sure to add your opinion to spice up the content a little bit.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">2. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Employ some tools to feed you content. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Just like on every other social media site, the easiest way to find content is to make it come to you. </span><a href="http://www.feedly.com/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Set up a feedly account</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> and search for relevant blogs and news sources with content you like. </span><a href="http://www.linkedin.com/today/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Repost content from LinkedIn News</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Connect with industry experts and other content curators that you like and share their content. Chances are, they’ll interact with your content as well - a win-win for both of you.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Sick of curating? Create content, too. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">I know, I know - it’s easier said than done. However, most marketers today are curating content. Not all of them are creating original content themselves. Start slow - set up a blog and vow to write every week or two. It doesn’t have to be often to be extremely powerful. Not sure where to start? </span><a href="http://www.abeautifulmess.com/2012/05/how-to-start-your-blog-with-a-bang.html" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">This article on A Beautiful Mess</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> is a fantastic place to start.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b><br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Advertising on LinkedIn</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Just like Facebook ads, advertising on LinkedIn is both precise and flexible. Rather than using mined information to target an audience, LinkedIn takes advantage of user-provided data, making the tool that much more powerful. Here are a few quick tips to get started:</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">- </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Decide who to target. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Are you looking for C-level executives or someone else? LinkedIn allows advertisers to target by job title and function, industry and company size, and seniority.</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">- </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Choose whether you want to pay per click or impression.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><a href="http://www.profitworks.ca/cost-per-click-vs-cost-per-impression-google-adwords-facebook-linkedin-which-is-superior-v2?utm_expid=38131771-17.cn3D7D-uQl-pp8qEC-HM5g.1&utm_referrer=https%3A%2F%2Fwww.google.com%2F" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">There are strong arguments for both</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">; it may make the most sense to test both to see which is most budget-friendly for you.</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">- </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Figure out how you’d like to advertise.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Of course, this will depend on your resources - but ads with photos are often more effective. LinkedIn allows advertising with a combination of text and images, text only and even videos.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Read all the details on LinkedIn advertising in this </span><a href="http://www.socialmediaexaminer.com/5-steps-to-successful-linkedin-advertising/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Social Media Examiner article</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div>
<br /><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Do you feel ready to get amp up your LinkedIn marketing presence? Are there any other advanced techniques you’d like to share? If so, feel free to comment below or reach out to me via email at </span><a href="mailto:jackie@jackiesteinmetz.com" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">jackie@jackiesteinmetz.com</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQbQw3g_TAFxXqQJtGSow-Dtk8JMVc8Q9z-EfQgWWu__r0bvbr5Z2RkUWD4dILYxZPB8jLaIrlhyP6cqAAQzR6DLiuYDVggz4GGz03UwRxqxhlHOLEQBrI5Ip9aoWMjwiFejyyD3u96QI/s1600/headshot.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQbQw3g_TAFxXqQJtGSow-Dtk8JMVc8Q9z-EfQgWWu__r0bvbr5Z2RkUWD4dILYxZPB8jLaIrlhyP6cqAAQzR6DLiuYDVggz4GGz03UwRxqxhlHOLEQBrI5Ip9aoWMjwiFejyyD3u96QI/s1600/headshot.jpg" height="200" width="136" /></a></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
Tracyhttp://www.blogger.com/profile/14953587864987190519noreply@blogger.com0tag:blogger.com,1999:blog-604962109089583012.post-78744228202324205702014-02-04T17:31:00.001-08:002014-02-04T17:31:10.023-08:004 advanced Facebook Fan Page techniques<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAVPkp-XGyx9UFdNFy1rzLQrP7zol2QjA-bcZb68jeZxtG62iUUNGvLNL63i2R_oDsomh7p5ja6MZDUDdEHeZNpPKc299Ebw5QPV77QdELAyb8Uu6-BpsH-MFe7HCRhIXIFj7EHygyXWw/s1600/4+advance+facebook+tech.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAVPkp-XGyx9UFdNFy1rzLQrP7zol2QjA-bcZb68jeZxtG62iUUNGvLNL63i2R_oDsomh7p5ja6MZDUDdEHeZNpPKc299Ebw5QPV77QdELAyb8Uu6-BpsH-MFe7HCRhIXIFj7EHygyXWw/s1600/4+advance+facebook+tech.jpg" height="200" width="320" /></a></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">In my last post about Facebook Fan pages, we covered how to build a consistent Facebook presence, invite people to like your page and start curating content. However, there’s so much more to know to be successful on Facebook if it’s one of your target social media platforms. Read on to find out how to use Facebook to build your brand and gain loyal fans.</span></div>
<b id="docs-internal-guid-182c4f30-ffa8-3688-794c-c26c2fa78824" style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 16px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">How to stay relevant on Facebook</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<a href="http://www.forbes.com/sites/larrymagid/2014/01/21/facebook-tweaks-news-feed-algorithm-again/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Facebook’s algorithm has recently changed</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, resulting in even less engagement in most Fan Page updates. Though this mostly affects text statuses, it’s important to know how to keep eyeballs on your business even when Facebook shakes things up. Use these techniques to cultivate a powerful fan base:</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 16px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The most important Facebook Fan Page techniques</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">1. Don’t just use stock photos. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">You already know that Facebook posts with images typically get more engagement. However, the kind of image you post matters, so don’t just choose a stock image and stick it up with your content. This may seem like a no-brainer, but if you post more specific images, they will get more engagement. See the below example from Buffer:</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><img height="251px;" src="https://lh4.googleusercontent.com/cFkMgopnnY-Qu_dGv0Lk4cHh3dgARmWJ3Hklh9kB2durYxvvGN8-VduV_H7mlQDwGFGfY3aRdKVK06LGajthXmwZ4vhSTCri6Y86H46bBaN6wHRR7Olga0ZiAw" style="border: 0px solid transparent;" width="319px;" /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b><br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">2. Don’t misuse hashtags. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Hashtags can be a really powerful tool if used correctly. However, so many businesses make common hashtag mistakes - such as:</span></div>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Using hashtags that are too long. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Make sure the tags you use are actually something that people are filtering by. When you hashtag random phrases, it may be funny, but it’s definitely not going to #boostinterestinyourpost.</span></div>
</li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Placing punctuation in a hashtag.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Punctuation breaks a hashtag - so many sure you don’t include it. For example: #content/marketing (wrong), #contentmarketing (right).</span></div>
</li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Writing posts with too many hashtags.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> There are platforms where it’s okay to use multiple hashtags, and some where it’s not. On Facebook, I typically try to only incorporate one hashtag (if at all). On Twitter, my max is two. On Instagram, however, you can include more.</span></div>
</li>
</ul>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" />Instead, use hashtags to categorize your posts. Companies typically attach hashtags to their campaigns to help them go viral. For example, the City of New York used the #LoveNYC hashtag to raise sentiment for the city at the end of 2013. If you’d like to make the best use of hashtags in your posts, check out </span><a href="http://socialmediatoday.com/mila-araujo/1776991/using-hashtags-social-media-business-how-to-guide" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Social Media Today’s how-to guide</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3. Do your ad campaigns right. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Facebook advertising campaigns are a powerful way to reach a very specific subset of Facebook users. Unlike other online advertising services that mine for data, Facebook incorporates user-provided information - so it’s much more accurate.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">How do you do your ad campaigns right? The highlights include choosing a small audience segment to minimize the amount you spend on impressions, testing and monitoring performance. Read more about how to optimize your campaigns in the </span><a href="http://blog.wishpond.com/post/74729797136/the-science-of-optimizing-your-facebook-advertising?utm_source=Blog+signups%2FEbooks&utm_campaign=d28a31847f-Mailchimp&utm_medium=email&utm_term=0_8f96c6ff1d-d28a31847f-312871501" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Wishpond blog</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span></div>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Are you using any specific Facebook strategies that work? I’d love to hear more about them. If you have any questions, please feel free to comment below or email me at </span><a href="mailto:jackie@jackiesteinmetz.com" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">jackie@jackiesteinmetz.com</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQbQw3g_TAFxXqQJtGSow-Dtk8JMVc8Q9z-EfQgWWu__r0bvbr5Z2RkUWD4dILYxZPB8jLaIrlhyP6cqAAQzR6DLiuYDVggz4GGz03UwRxqxhlHOLEQBrI5Ip9aoWMjwiFejyyD3u96QI/s1600/headshot.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQbQw3g_TAFxXqQJtGSow-Dtk8JMVc8Q9z-EfQgWWu__r0bvbr5Z2RkUWD4dILYxZPB8jLaIrlhyP6cqAAQzR6DLiuYDVggz4GGz03UwRxqxhlHOLEQBrI5Ip9aoWMjwiFejyyD3u96QI/s1600/headshot.jpg" height="200" width="136" /></a></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
Tracyhttp://www.blogger.com/profile/14953587864987190519noreply@blogger.com0tag:blogger.com,1999:blog-604962109089583012.post-72522354650613003032014-01-23T17:25:00.000-08:002014-02-04T17:32:06.581-08:00Advanced techniques: 5 ways to use Pinterest for Business<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhr9AwBCvOCjOT6ytjy9oiVjy9xujP7xaHDcC0o9RbDX3z844mvN2OQaqtzgYXZAPTnjqtEQAPCM3kFh2jSD6MFsmiDGV-U8Qp0j4Bk5_Jhq03aYjUPNYESeSRMblK_Ho0w5RXJ2QrVHwc/s1600/how+to+market+with+Pinterest+advanced.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhr9AwBCvOCjOT6ytjy9oiVjy9xujP7xaHDcC0o9RbDX3z844mvN2OQaqtzgYXZAPTnjqtEQAPCM3kFh2jSD6MFsmiDGV-U8Qp0j4Bk5_Jhq03aYjUPNYESeSRMblK_Ho0w5RXJ2QrVHwc/s1600/how+to+market+with+Pinterest+advanced.jpg" height="200" width="320" /></a></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">In </span><a href="http://liketosharepages.com/listings/how-to-market-with-pinterest-7856/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">my last post about Pinterest</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, we discussed building a profile, creating boards and other basics of Pinterest. But what we we didn’t cover is how to use Pinterest to drive traffic to your website and ultimately, drive sales. Read on to find out how Pinterest greatly increases the likelihood of your products gaining viral popularity and how to take advantage.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 16px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" />1. Market via email</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">As I mentioned already, Pinterest can be a really powerful tool to drive online traffic. If you market your business via email, feature Pinterest in your emails, </span><a href="http://business.pinterest.com/case-study-allrecipes/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">much like Allrecipes does</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Encouraging your fans to pin your products or services helps build a wide-reaching community on the platform.</span></div>
<b id="docs-internal-guid-6bef89c4-bbac-0bd2-bc9b-309da2f58ae7" style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 16px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">2. Talk mostly about others (and a little about yourself)</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">This is the same rule you should use on other social media platforms. Talk mostly about other businesses, ideas and news, and a little bit about yourself. The </span><a href="http://socialmediatoday.com/sofie-de-beule/2006636/8020-rule-why-just-20-your-social-media-content-should-be-about-your-brand" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Social Media 80/20 rule</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> is popular - but I like to talk less about myself and even more about others in my content (my mix is probably 85/15 or 90/10). That way, you make real connections with your followers and other social media users before you even plug your products at all.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 16px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3. Make use of Keywords</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Pinterest’s search engine is a powerful tool - and it’s the main way that Pinterest users will find your content. Make sure you use search-optimized keywords in both the board description and any applicable pins. </span><a href="http://www.whiteglovesocialmedia.com/social-media-marketing-keyword-mistakes-that-will-ruin-your-business-pinterest-page/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Learn how to determine which keywords to use</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> in your Pinterest boards.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 16px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 16px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">4. Mix your media</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Though Pinterest used to be a place where only photos were posted, now business owners can post many kinds of media to their boards. To keep it interesting and gain a loyal following, mix it up! A combination of photos, videos, slides, quotes or text, and infographics will keep your audience paying attention to what you have to say.</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 16px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">5. Embed pins in your content</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Embedding pins in your content is a surefire way to get more eyeballs on your products. Pinterest’s embedding capabilities allow pinners to embed products anywhere on their websites. While this is a strategy that’s good for every business to know - it’s especially important for businesses who don’t sell on their websites.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Placing pins within your blog (and encouraging others to do the same) will raise awareness for your items. And those visiting your site will be able to repin products directly from your website to their Pinterest boards. Learn how to embed pins in your website </span><a href="http://www.business2community.com/pinterest/embed-pinterest-pins-website-blog-0740327?utm_source=rss&utm_medium=rss&utm_campaign=embed-pinterest-pins-website-blog#!sIdyn" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">in this blog</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" />Are you using Pinterest to build your brand? I’d love to hear from you. If you’d like to share ideas or are interested in discussing more about Pinterest, social media or marketing in general, </span><span style="background-color: #fafafa; color: #737373; font-family: 'Droid Sans'; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">please feel free to </span><a href="http://jackiesteinmetz.com/" style="text-decoration: none;"><span style="background-color: #fafafa; color: #420d42; font-family: 'Droid Sans'; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">check out my website</span></a><span style="background-color: #fafafa; color: #737373; font-family: 'Droid Sans'; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> or drop me a line at </span><span style="background-color: #fafafa; color: #420d42; font-family: 'Droid Sans'; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">jackie@jackiesteinmetz.com</span><span style="background-color: #fafafa; color: #737373; font-family: 'Droid Sans'; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: #fafafa; color: #737373; font-family: 'Droid Sans'; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: #fafafa; color: #737373; font-family: 'Droid Sans'; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQbQw3g_TAFxXqQJtGSow-Dtk8JMVc8Q9z-EfQgWWu__r0bvbr5Z2RkUWD4dILYxZPB8jLaIrlhyP6cqAAQzR6DLiuYDVggz4GGz03UwRxqxhlHOLEQBrI5Ip9aoWMjwiFejyyD3u96QI/s1600/headshot.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQbQw3g_TAFxXqQJtGSow-Dtk8JMVc8Q9z-EfQgWWu__r0bvbr5Z2RkUWD4dILYxZPB8jLaIrlhyP6cqAAQzR6DLiuYDVggz4GGz03UwRxqxhlHOLEQBrI5Ip9aoWMjwiFejyyD3u96QI/s1600/headshot.jpg" height="200" width="136" /></a></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: #fafafa; color: #737373; font-family: 'Droid Sans'; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div>
<span style="background-color: #fafafa; color: #737373; font-family: 'Droid Sans'; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
Tracyhttp://www.blogger.com/profile/14953587864987190519noreply@blogger.com0tag:blogger.com,1999:blog-604962109089583012.post-39376762961226419122014-01-20T15:58:00.000-08:002014-02-04T17:53:18.758-08:00Google + for Business :Advanced Techniques<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJIr6XVU6vAoJTkynKzkiw6y1YyYzf8ozZQWOfHl_xe4OreUTGHqbB0QbVO9xB4JbASnUMV-ghvYRAHWI0ZeNAPEsGBeqo3ptB7LkywPtHxmKYWeaE-lt-Tawb6RjFplBiAKsFx0YoPfY/s1600/google+advanced+techniques.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJIr6XVU6vAoJTkynKzkiw6y1YyYzf8ozZQWOfHl_xe4OreUTGHqbB0QbVO9xB4JbASnUMV-ghvYRAHWI0ZeNAPEsGBeqo3ptB7LkywPtHxmKYWeaE-lt-Tawb6RjFplBiAKsFx0YoPfY/s1600/google+advanced+techniques.jpg" height="200" width="320" /></a></div>
<br />
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">In </span><a href="http://liketosharepages.com/listings/thebasicsofgoogle6427/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">my last post about Google+</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, I talked a little bit about Google+, why businesses want to use it and how to sign up. But Google+ for business is a very powerful platform that should be taken seriously - especially if you sell business to business. Read on to find out how Google+ made itself extremely competitive - and how to use it to your advantage.</span></div>
<b id="docs-internal-guid-5ac3932c-b214-bea5-d534-c6a37041c3c3" style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 16px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" />Why Google+ matters</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The explain is really simple: because it’s a Google product. Google+ has shown to be tied to search ranking, online authorship profiles, recognition of businesses in search, and other Google-related perks. Even if you don’t use the platform to its full extent, it’s important to at least be aware of these perks and how to participate in them.</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 16px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Google+ and SEO</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The major benefit of Google+ is that it’s tied directly to the most popular search engine in the United States. Google heavily weighs social recommendation in its search algorithm, which is a benefit for all popular social media platforms. Google+ gives its users the opportunity to +1 content - which is similar to a “like” on Facebook - and helps the content in search. In fact, according to a </span><a href="http://www.searchmetrics.com/en/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Searchmetrics</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> study, social recommendation accounts for 7 of 8 of the top search rankings.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">In addition, Google+ influences search results if you have a presence. When you search for a business with a completed Google+ profile, you’ll see tidbits about the company, their logo and more in the right hand column of the search results.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<a href="https://plus.google.com/local" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google+ Local</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> is also a key component for businesses with a local presence. Much like Yelp, Google+ local allows Google+ users to score businesses on a 5-star system and recommends local businesses to users of the social platform based on certain factors. If you’re looking to build a strong local presence, this is a great place to start.</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 16px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Google+ and Google Authorship</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" />When you search on Google and an article comes up with the author’s name and headshot - that’s Google Authorship. Articles with photos are more trustworthy and clickable than those without, making Google Authorship that much more important.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Here’s how to get it:</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">1.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Upload a professional headshot as your profile picture. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">This will show up next to all of the content that you author and link to your Google+ page.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">2. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Include a byline with your name. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Keep it simple - by Jackie Steinmetz does the trick. Make sure the name you use is the same name that’s on your Google+ profile.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Use an email address from the same domain as your website.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> For example, my address, </span><a href="mailto:jackie@jackiesteinmetz.com" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">jackie@jackiesteinmetz.com</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> works well. If you’re using a gmail or other similar email address, </span><a href="https://support.google.com/webmasters/answer/1408986?expand=option2" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">use a second method</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> to register for Google Authorship.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">That’s it! Once these steps are taken care of, your name and photo will show up in Google search results next to any content that you’ve authored</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span></div>
<span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">By following the simple steps outlined above, you can leverage some less obvious benefits of Google+. Remember, posting great content on the social platform is the best way to take advantage of the SEO benefits. If you’d like to share ideas or are interested in discussing more, </span><span style="background-color: #fafafa; color: #737373; font-family: 'Droid Sans'; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">please feel free to </span><a href="http://jackiesteinmetz.com/" style="text-decoration: none;"><span style="background-color: #fafafa; color: #420d42; font-family: 'Droid Sans'; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">check out my website</span></a><span style="background-color: #fafafa; color: #737373; font-family: 'Droid Sans'; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"> or email me at </span><span style="background-color: #fafafa; color: #420d42; font-family: 'Droid Sans'; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">jackie@jackiesteinmetz.com</span><span style="background-color: #fafafa; color: #737373; font-family: 'Droid Sans'; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">.</span><br />
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQbQw3g_TAFxXqQJtGSow-Dtk8JMVc8Q9z-EfQgWWu__r0bvbr5Z2RkUWD4dILYxZPB8jLaIrlhyP6cqAAQzR6DLiuYDVggz4GGz03UwRxqxhlHOLEQBrI5Ip9aoWMjwiFejyyD3u96QI/s1600/headshot.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQbQw3g_TAFxXqQJtGSow-Dtk8JMVc8Q9z-EfQgWWu__r0bvbr5Z2RkUWD4dILYxZPB8jLaIrlhyP6cqAAQzR6DLiuYDVggz4GGz03UwRxqxhlHOLEQBrI5Ip9aoWMjwiFejyyD3u96QI/s1600/headshot.jpg" height="200" width="136" /></a></div>
<br />Tracyhttp://www.blogger.com/profile/14953587864987190519noreply@blogger.com0tag:blogger.com,1999:blog-604962109089583012.post-41541522605296157592014-01-16T07:44:00.000-08:002014-02-04T17:33:09.830-08:00Twitter for Business - Advanced Techniques<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiv8ElhaaKW1F1q7xQWCgE7IoPR2l4w5e-dPSKDwG97lwWP4955G1lRcSouLM4SlISz0mWQOdARfNZvV5M3lS_Yz0at6UuSHUz7LJz8Is54IXzZjWzZtRhVRqotg3ReU6Pn3r2rltAvhWw/s1600/twitter+advance+techniques.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiv8ElhaaKW1F1q7xQWCgE7IoPR2l4w5e-dPSKDwG97lwWP4955G1lRcSouLM4SlISz0mWQOdARfNZvV5M3lS_Yz0at6UuSHUz7LJz8Is54IXzZjWzZtRhVRqotg3ReU6Pn3r2rltAvhWw/s1600/twitter+advance+techniques.jpg" height="200" width="320" /></a></div>
<br />
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">In </span><a href="http://liketosharepages.com/listings/getting-started-twitter/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">my last post about Twitter</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, we discussed the very basics: getting signed up, learning the lingo and the like. However, Twitter has capabilities far beyond basic communication. From increasing your brand reach to building a real, captive audience, Twitter can be used for powerful marketing at a very low cost (free!). Here’s how:</span></div>
<b id="docs-internal-guid-4a27f85d-9bb3-3608-4edd-fdf0a7d68e0c" style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">1. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Cultivate a following that matters.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> This is a topic we discussed before - but let’s get into it a little further. There are some easy ways to increase your following and some that take a little more effort. For example:</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Easy</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">: Follow industry friends, family, industry experts, competitors, local businesses and really anyone on Twitter that posts interesting content or may be interested in yours.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">More time consuming (but worth it)</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">: Reach out to some of the prominent voices in your industry. Favorite and retweet their content. If they mention you, or better yet, tweet some of your original content, you’ll certainly get followers. And, bonus: those followers think of you as an expert in your industry and will watch what you post closely.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">2. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Post content that matters.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Set up a </span><a href="http://feedly.com/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">feedly account</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> and fill your RSS feed with content that’s related to your industry. Read through each article and comment on them when you tweet them. If you’re using a service that automatically generates tweets, don’t - and I repeat, do not - tweet them as-is. Nothing screams lack of effort like not even customizing your tweets.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">If you’re posting content that matters to your audience, you’ll know. You should see your followers start to favorite, retweet and respond to your tweets if they’re fun, engaging and interesting.</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Automate where you can.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Automation has its perks; it saves you a lot of time and you don’t constantly have to be staring at Twitter. However, if you automate once per week and don’t spend any time on Twitter afterward, your followers will know. Here is my advice:</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Sign up for Buffer.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> This is the easiest service I’ve found to manage multiple social accounts. It’s free to a point so you can try it without any commitment up front. You can sign up </span><a href="http://www.bufferapp.com/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">here</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Check out unfollowers.me.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> It can be difficult to keep track of who follows you and unfollows you. You’ll want to follow all of the Twitter users that follow you, and unfollow those who follow then unfollow you immediately just to grow their audience numbers. Unfollowers.me is a simple tool that will provide all the information you need to keep track of your following. You can sign up </span><a href="http://www.unfollowers.me/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">here</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Log in at least once a day</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Favorite, retweet and respond where appropriate. You should try to respond to your followers shortly after they mention you, but one day is within the acceptable range.</span></div>
<br />
<span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Managing your Twitter business presence successfully takes time. However, with the right tools, you can cut down the time it takes to become great on Twitter to just a few hours a week. If you’d like to share ideas or are interested in discussing more, </span><span style="background-color: #fafafa; color: #737373; font-family: 'Droid Sans'; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">please feel free to </span><a href="http://jackiesteinmetz.com/" style="text-decoration: none;"><span style="background-color: #fafafa; color: #420d42; font-family: 'Droid Sans'; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">check out my website</span></a><span style="background-color: #fafafa; color: #737373; font-family: 'Droid Sans'; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> or email me at </span><span style="background-color: #fafafa; color: #420d42; font-family: 'Droid Sans'; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">jackie@jackiesteinmetz.com</span><span style="background-color: #fafafa; color: #737373; font-family: 'Droid Sans'; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: #fafafa; color: #737373; font-family: 'Droid Sans'; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQbQw3g_TAFxXqQJtGSow-Dtk8JMVc8Q9z-EfQgWWu__r0bvbr5Z2RkUWD4dILYxZPB8jLaIrlhyP6cqAAQzR6DLiuYDVggz4GGz03UwRxqxhlHOLEQBrI5Ip9aoWMjwiFejyyD3u96QI/s1600/headshot.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQbQw3g_TAFxXqQJtGSow-Dtk8JMVc8Q9z-EfQgWWu__r0bvbr5Z2RkUWD4dILYxZPB8jLaIrlhyP6cqAAQzR6DLiuYDVggz4GGz03UwRxqxhlHOLEQBrI5Ip9aoWMjwiFejyyD3u96QI/s1600/headshot.jpg" height="200" width="136" /></a></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: #fafafa; color: #737373; font-family: 'Droid Sans'; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
Tracyhttp://www.blogger.com/profile/14953587864987190519noreply@blogger.com0tag:blogger.com,1999:blog-604962109089583012.post-17680853219457716952014-01-09T07:31:00.001-08:002014-02-04T17:34:24.489-08:00Getting Started with YouTube for Business<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWo-aBFLebaIOScGlssojDtib9Rpl6IwAcKvIou77r0g2BZ8CoHJOfh9bAL09U8WRpx1ljQj5-JyuBfmRUdYpdkiraWCBZqDtQWQuK_l1UBzXHrs0ssPvaTTzRxQ4M_0U2d052Rwr17uY/s1600/youtube.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWo-aBFLebaIOScGlssojDtib9Rpl6IwAcKvIou77r0g2BZ8CoHJOfh9bAL09U8WRpx1ljQj5-JyuBfmRUdYpdkiraWCBZqDtQWQuK_l1UBzXHrs0ssPvaTTzRxQ4M_0U2d052Rwr17uY/s1600/youtube.jpg" height="200" width="320" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Videos are widely regarded as one of the best ways to market your business. Whether your target is a business or the end consumer, videos that are done well engage any potential buyer and are an easy way to educate your audience. YouTube helps businesses market with videos quickly and easily.</span></div>
<b id="docs-internal-guid-3fca5151-779d-9693-c88e-961b3f2d2d46" style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">What is YouTube?</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Founded in February 2005,</span><span style="background-color: transparent; color: #666666; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><a href="http://www.youtube.com/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">YouTube</span></a><span style="background-color: transparent; color: #666666; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Why would businesses use YouTube?</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Much like traditional content marketing, video marketing gives people more information to consume. And most love to learn by watching videos or listening to an audio script - in fact, two of the top three types of learning (</span><a href="http://www.worldwidelearn.com/education-articles/how-do-you-learn.htm" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">listening and watching</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">) are covered in videos. </span><a href="https://www.openforum.com/articles/why-you-should-use-youtube-for-marketing/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Consider these figures</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span></div>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Over 3 million videos are viewed on YouTube each day</span></div>
</li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">More than 50% of videos have been rated or commented on</span></div>
</li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">100 million people take social action (liking, sharing, etc.) on YouTube each week</span></div>
</li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Most YouTube users have connected their accounts to at least one form of social media such as Facebook, Twitter or LinkedIn</span></div>
</li>
</ul>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">How can I get started?</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">1. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Sign up.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Visit </span><a href="http://www.youtube.com/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">youtube.com</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, and either connect your Google account or sign up for a new one.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">2. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Customize your channel. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">As we’ve discussed many times before, make sure your channel is consistent with your brand. Take the time to upload your logo, change your background image, write an about statement and round out your page. Remember that YouTube will center your background image when you’re designing it. Read more about how to customize your channel in </span><a href="http://mashable.com/2010/01/14/custom-twitter-youtube-myspace-backgrounds/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">this Mashable article</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Keep your videos simple and engaging. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">A good rule to follow is to keep your sales videos under a minute. Videos that simple talk about your business and your services should be short and sweet. However, if you’re sharing how to or interactive videos, they can be a bit longer.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">4. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Test videos before you post. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Not sure if your video content is engaging enough to keep a consumer’s attention? Test it out. Send it to a few of your friends and ask them for very </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">honest</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> feedback. Request that they write down when they lose interesting within the video so you can either alter the video or understand how you can improve them in the future.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">5. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Optimize your video content.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> There are some best practices that should be followed when uploading videos to YouTube. For example, you should always make sure your keywords are the first few words of your video description. Read more about optimizing your video in </span><a href="http://socialmediatoday.com/sendible/1044831/8-effective-ways-use-youtube-business" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">this article by Social Media Today</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. </span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">6. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Socialize.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Making friends on YouTube ensures that there are always eyeballs on your content. Find other voices in your industry and like, share and comment on their content often. Odds are, they’ll do the same for you.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Do you have any questions about marketing on YouTube? Please feel free to browse my website at </span><a href="http://jackiesteinmetz.com/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">jackiesteinmetz.com</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> or email me at </span><a href="mailto:jackie@jackiesteinmetz.com" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">jackie@jackiesteinmetz.com</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div>
<br />
<span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQbQw3g_TAFxXqQJtGSow-Dtk8JMVc8Q9z-EfQgWWu__r0bvbr5Z2RkUWD4dILYxZPB8jLaIrlhyP6cqAAQzR6DLiuYDVggz4GGz03UwRxqxhlHOLEQBrI5Ip9aoWMjwiFejyyD3u96QI/s1600/headshot.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQbQw3g_TAFxXqQJtGSow-Dtk8JMVc8Q9z-EfQgWWu__r0bvbr5Z2RkUWD4dILYxZPB8jLaIrlhyP6cqAAQzR6DLiuYDVggz4GGz03UwRxqxhlHOLEQBrI5Ip9aoWMjwiFejyyD3u96QI/s1600/headshot.jpg" height="200" width="136" /></a></div>
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
http://www.liketosharepages.comTracyhttp://www.blogger.com/profile/14953587864987190519noreply@blogger.com0tag:blogger.com,1999:blog-604962109089583012.post-49080547633261314472014-01-06T07:14:00.000-08:002014-02-04T17:35:08.918-08:0010 reasons why should you put your page in a Fan page Directory<div class="MsoListParagraph">
<u><span style="font-size: 14.0pt; line-height: 115%;"><br /></span></u></div>
<div class="MsoListParagraph">
<u><span style="font-size: 14.0pt; line-height: 115%;"><br /></span></u></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8X3lMY4UpI2T6D7oOjSWoAi1Nn98mquAX5bjMG7ceUEHeOZkDp1yzVbrWIC7M-_FzskJQxgj9wtmFY0GLmOMYg-gO0Mb80phJLdSScd5xrkvEqXFyxFdpA90pvjQpWGvHv5-HJ2pqAs4/s1600/10+reasons+fan+page+directory.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8X3lMY4UpI2T6D7oOjSWoAi1Nn98mquAX5bjMG7ceUEHeOZkDp1yzVbrWIC7M-_FzskJQxgj9wtmFY0GLmOMYg-gO0Mb80phJLdSScd5xrkvEqXFyxFdpA90pvjQpWGvHv5-HJ2pqAs4/s1600/10+reasons+fan+page+directory.jpg" height="200" width="320" /></a></div>
<div class="MsoListParagraph">
<u><span style="font-size: 14.0pt; line-height: 115%;"><br /></span></u></div>
<div class="MsoListParagraph">
<u><span style="font-size: 14.0pt; line-height: 115%;"><br /></span></u></div>
<div class="MsoListParagraph">
<u><span style="font-size: 14.0pt; line-height: 115%;"><br /></span></u></div>
<div class="MsoListParagraph">
<u><span style="font-size: 14.0pt; line-height: 115%;"><br /></span></u></div>
<div class="MsoListParagraph">
<u><span style="font-size: 14.0pt; line-height: 115%;">10
reasons why should you put your page in a Fan page Directory<o:p></o:p></span></u></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]-->1.<span style="font-size: 7pt;">
</span><!--[endif]-->Brings targeted traffic to your Fan Page,
increase your page rank<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]-->2.<span style="font-size: 7pt;">
</span><!--[endif]-->providing a back link to your website and/or
fan page<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]-->3.<span style="font-size: 7pt;">
</span><!--[endif]-->reach more of your potential customers, increase
your sale, and profit<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]-->4.<span style="font-size: 7pt;">
</span><!--[endif]-->Be in Multiple categories<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]-->5.<span style="font-size: 7pt;">
</span><!--[endif]-->Be found
in online search results<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]-->6.<span style="font-size: 7pt;">
</span><!--[endif]-->Have
your own url to your listing <o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]-->7.<span style="font-size: 7pt;">
</span><!--[endif]-->Provide
a picture, links and content about your fan page<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]-->8.<span style="font-size: 7pt;">
</span><!--[endif]-->Increase your likes on your fan page<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]-->9.<span style="font-size: 7pt;">
</span><!--[endif]-->Brand recognition- the more consumers see your
fan page….<o:p></o:p></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]-->10.<span style="font-size: 7pt;">
</span><!--[endif]-->Save money – cheaper than other advertising<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 14.0pt; line-height: 115%;"> <u> Why should you pay for a listing in addition
to using free directory listings? <o:p></o:p></u></span></div>
<div class="MsoNormal">
There are more
than a handful of free directories that you can list your website for free such as; Google Places ,
Bing , Yahoo! , Yelp , Merchant Circle , Yellow Pages.com , Supermedia , Yellow
Book , Citysearch , MapQuest and
Local.com, and you should put your website into as many directories as
you can. The more links back to your webpage the better. There are many directories that also require
a payment and most of those directories are handled by people and not
automated. The paid Directories allow you to be more personalized, maybe
provide a wider amount of categories that you can advertise in and allow you to
update your listings and content. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Like to Share Pages
is a directory for your Fan Page, website and any other social media platform
you may be on, with the emphasis on your fan page. Why would you want to put
your fan page in a directory? Well,
since fan pages have come along, some people don’t even have websites, they
just have a Fan page. They use the fan page as their website. They can
communicate, advertise and have an online presence with just the use of a fan
page. Another reason is backlinks to your Fan page are just as beneficial as
backlinks to your website. They provide the same advantages listed above. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In your listing at
Like to Share Pages, you can provide a picture, a link to your fan page and
other social media platform you are on, a description of your services or
business, and other contact information. Your listing will be put in the
categories of: type of business or service, general location, specific
location, and specific business if applicable. Not only will you be able to be
located by where you are but also by what you do in a google search and by
browsing through our website and providing backlinks to your sites is always a
good thing and will increase your PageRank as well. Whenever your business
changes you can contact us and we will update your profile. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
A listing only
runs $35.00 for a lifetime listing but you can be listed for free for the first
60 days to see how you like it. If after 60 days you choose not to be listed,
you won’t be charged and your listing will be removed. If you would like
additional exposure of your Fan page, you can be listed as a Feature fan page
Directory Listing, which will put your page at the top of the directory of any
page in your category. This is only $20.00 for a 30 day listing. We also
provide Feature Page packages that gain you more fans on your fan page and a
spot on our website that shows up in every directory listing on the right side
of our site. Those vary in length and prices. In addition to our directory services,
we also provide product and service reviews, website building, blogging
services, guest blogging, and slide show production. Don’t forget to check out
our free resources as well, like our collections of social media tools, books,
and experts.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Should you have
any questions about Directory listings or the other services we provide, please
contact us at <a href="http://www.liketosharepages.com/">http://www.Liketosharepages.com</a>.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<br />
<div class="MsoNormal">
<br /></div>
Tracyhttp://www.blogger.com/profile/14953587864987190519noreply@blogger.com0tag:blogger.com,1999:blog-604962109089583012.post-65869225890615665222013-12-18T07:43:00.001-08:002014-02-04T17:38:25.599-08:00Getting Started with LinkedIn<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEga4BFbfV3DT4DmN0pXQAYAdPZIyOpmGmbxjZlkCUbPXDsvGkwFvSQGOGwKJS5_M4pMfA6qxjtOPK7PXz_ZdVbrRv6eOm5klPjYP_KSpdlyalNKvTFgXdCLAng2e39jtOhFtPHXbb54RGs/s1600/getting+started+with+Linkedin.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEga4BFbfV3DT4DmN0pXQAYAdPZIyOpmGmbxjZlkCUbPXDsvGkwFvSQGOGwKJS5_M4pMfA6qxjtOPK7PXz_ZdVbrRv6eOm5klPjYP_KSpdlyalNKvTFgXdCLAng2e39jtOhFtPHXbb54RGs/s320/getting+started+with+Linkedin.jpg" height="200" width="320" /></a></div>
<br />
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Up until a few years ago, LinkedIn was only seen as the place where professionals networked. Today, LinkedIn is a powerful tool for B2B marketers with some of the deepest ad targeting capabilities in the social media universe. Read on to find out if marketing on Linkedin is right for your business.</span></div>
<b id="docs-internal-guid-5496cf8e-065a-7874-3a72-c76c44d43a04" style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">What is LinkedIn?</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<a href="http://www.linkedin.com/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">LinkedIn</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> is the world’s largest professional network with 250 million users to date. The site takes pride in its niche - allowing professionals to build their identities online, stay in touch with other professionals they’ve met, discover new job opportunities and gather content that matters to them.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Why would businesses use LinkedIn?</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">LinkedIn company pages allow businesses to post statuses and update their audiences with thought leadership material and news about the company. LinkedIn is used heavily for recruiting new employees - so if your business is growing, make sure you have a well-rounded presence on LinkedIn with a company page.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">In addition, LinkedIn is an </span><a href="http://socialmediatoday.com/steve-rayson/1865841/why-linkedin-preferred-b2b-social-marketing-platform" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">extremely valuable tool for B2B marketers</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. According to Social Media Today, half of LinkedIn’s members are decision makers - that means the audience you need to sell products and services is already gathering on LinkedIn. </span><a href="http://offers.hubspot.com/2013-state-of-inbound-marketing" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Hubspot also reported</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> that almost 70% of B2B companies have acquired a customer through LinkedIn - those are some pretty great odds.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">How can I get started?</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">1. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">If you haven’t already, sign up for an individual profile. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Regardless of your profession, having a presence on LinkedIn requires little work and offers a vast opportunity for professional networking. You can sign up </span><a href="http://www.linkedin.com/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">here</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. </span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">2. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Build out your personal profile. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Your profile is much like your resume. Rather than having your last job as your headline, write a little something about yourself. “Business professional and entrepreneur” or “Mom by day and business owner by night,” write whatever makes sense to you. Make it witty to attract a little more attention.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Create a Company Page. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">As I mentioned above, company pages help other LinkedIn members, job seekers and people in your network learn about your business. Active company pages often gain a following and can help you build another audience for your brand.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">4. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Create a content strategy. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Decide how often you’re going to post, create a schedule and stick to it. On LinkedIn, I would post once every day or two to start and see what kind of engagement you get. This can be anything from interesting articles that relate to your industry to news about your company.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">5. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Invest in a following. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">If gaining a large audience on LinkedIn is important, you should </span><a href="https://www.linkedin.com/ads/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">invest in LinkedIn ads</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Advertising on LinkedIn allows you to target all the way down to a single person you’re trying to connect with, which makes them an amazing business investment.</span></div>
<br />
<span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">We’ll discuss LinkedIn ads and advanced strategy in the new year! If you have any questions, please feel free to browse my website at </span><a href="http://jackiesteinmetz.com/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">jackiesteinmetz.com</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> or email me at </span><a href="mailto:jackie@jackiesteinmetz.com" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">jackie@jackiesteinmetz.com</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQbQw3g_TAFxXqQJtGSow-Dtk8JMVc8Q9z-EfQgWWu__r0bvbr5Z2RkUWD4dILYxZPB8jLaIrlhyP6cqAAQzR6DLiuYDVggz4GGz03UwRxqxhlHOLEQBrI5Ip9aoWMjwiFejyyD3u96QI/s1600/headshot.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQbQw3g_TAFxXqQJtGSow-Dtk8JMVc8Q9z-EfQgWWu__r0bvbr5Z2RkUWD4dILYxZPB8jLaIrlhyP6cqAAQzR6DLiuYDVggz4GGz03UwRxqxhlHOLEQBrI5Ip9aoWMjwiFejyyD3u96QI/s200/headshot.jpg" height="200" width="136" /></a></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><a href="https://www.facebook.com/LikeToSharePages">https://www.facebook.com/LikeToSharePages</a></span><br />
<a href="http://liketosharepages.com/">http://liketosharepages.com/</a></div>
Tracyhttp://www.blogger.com/profile/14953587864987190519noreply@blogger.com0tag:blogger.com,1999:blog-604962109089583012.post-31298793391252189482013-12-13T11:46:00.000-08:002014-02-10T15:45:20.671-08:00Getting Started with Instagram<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIxB1wpA5YGozGlsrOsF3jOW-MT4lPBqgkby694RyO56WXU2LFZ8uIRm92Y13GEeFvU52iKBArJKDcKuQdnapstQNO_84oQapdcvPapUVN6r_tNrlu7G4XbrnV2RNwgfbCIpfMzZAJyCc/s1600/getting+started+with+Instagram.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIxB1wpA5YGozGlsrOsF3jOW-MT4lPBqgkby694RyO56WXU2LFZ8uIRm92Y13GEeFvU52iKBArJKDcKuQdnapstQNO_84oQapdcvPapUVN6r_tNrlu7G4XbrnV2RNwgfbCIpfMzZAJyCc/s1600/getting+started+with+Instagram.jpg" height="200" width="320" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Many people believe that the power of Instagram for business can only be harnessed by consumer brands with a product to sell. However, in addition to sharing photos about your business, Instagram can be used to show that you’re an expert in your field, run contests and giveaways, and more. Read on to learn about Instagram and how you can use it to grow your brand.</span></div>
<b id="docs-internal-guid-73e9b799-ed79-ec23-33ea-9c3f1a653674" style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">What is Instagram?</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<a href="http://instagram.com/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Instagram</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook and Twitter.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Why would businesses use Instagram?</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">If you sell goods directly to a consumer, you should most certainly be on Instagram. The platform can be a simple way to build a following, share photos of your product and more. However, as I mentioned above, it’s important to consider whether businesses that provide services or sell B2B should in on Instagram. Here are a few examples of businesses that are successful on Instagram (and some, you wouldn’t necessarily choose the platform for them):</span></div>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<a href="http://instagram.com/oracle" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Oracle</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> uses Instagram to build community behind their brand. They showcase events they attend, volunteer opportunities and more to give their business a personal voice.</span></div>
</li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<a href="http://instagram.com/generalelectric" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">General Electric</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> posts about their research to pique interest in the company.</span></div>
</li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<a href="http://instagram.com/oreo" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Oreo</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> posts mostly about their brand and products (which is not a best practice) but keeps a strong following by incorporating tips and recipes.</span></div>
</li>
</ul>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">How can I get started?</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">1. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Sign up.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Visit </span><a href="http://instagram.com/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">instagram.com</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, and sign up for a free account.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">2. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Build a profile that’s consistent with your brand. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Make sure your username is the same as other social media accounts, make your avatar the same, use a similar description. You could also start by uploading brand photos you use on other sites to your page.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Understand how to use Instagram for business.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Take a few minutes to look around the </span><a href="http://business.instagram.com/blog/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Instagram for Business blog</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. They share a lot of great tips that will help you understand how the site can best be used for your business.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">4. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Create a content strategy. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Decide how often you’re going to post (I would post one to three times per week to start), create a schedule and stick to it. For most businesses, it’s best to post a mix of fun photos to personalize your page and photos of your products, business and activities you take part in. Don’t put the same - or for that matter, any - filter on every single picture. Mixing it up makes your page more fun to look at.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">5. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Follow people.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Go out and find friends, family, business contacts, competitors, industry experts and anyone else whose posts may interest you. Just like on other social media platforms, when you have more followers, more people see your posts. Follow those who follow you back.</span></div>
<br />
<span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">If you’re interested in learning how to run contests, reward followers and grow a strong brand on Instagram, keep an eye out for my advanced Instagram techniques blog in a few weeks. If you have any questions, please feel free to browse my website at </span><a href="http://jackiesteinmetz.com/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">jackiesteinmetz.com</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> or email me at </span><a href="mailto:jackie@jackiesteinmetz.com" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">jackie@jackiesteinmetz.com</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQbQw3g_TAFxXqQJtGSow-Dtk8JMVc8Q9z-EfQgWWu__r0bvbr5Z2RkUWD4dILYxZPB8jLaIrlhyP6cqAAQzR6DLiuYDVggz4GGz03UwRxqxhlHOLEQBrI5Ip9aoWMjwiFejyyD3u96QI/s1600/headshot.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQbQw3g_TAFxXqQJtGSow-Dtk8JMVc8Q9z-EfQgWWu__r0bvbr5Z2RkUWD4dILYxZPB8jLaIrlhyP6cqAAQzR6DLiuYDVggz4GGz03UwRxqxhlHOLEQBrI5Ip9aoWMjwiFejyyD3u96QI/s1600/headshot.jpg" height="200" width="136" /></a></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="color: black; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"><a href="https://www.facebook.com/LikeToSharePages">https://www.facebook.com/LikeToSharePages</a></span><br />
<span style="color: black; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<a href="http://liketosharepages.com/">http://liketosharepages.com</a><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
Tracyhttp://www.blogger.com/profile/14953587864987190519noreply@blogger.com0tag:blogger.com,1999:blog-604962109089583012.post-51552981385727071682013-12-03T11:15:00.000-08:002014-02-04T17:50:01.781-08:00Getting Started with Facebook Fan Pages<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoIcnQ3e7v4Vlc6-rl3dbTAfV6YEaNPw9rwEu0802hQbmPCnrw5RplDQisxXMRD7b1nLRZkK7Ub2TVEpnGSoTiPAtNhZN2kymIF0ncKSJzoUr5J3MBtv0vOOhIMtX8dOdSP0UVHdL_SFo/s1600/facebook+fan+pages.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoIcnQ3e7v4Vlc6-rl3dbTAfV6YEaNPw9rwEu0802hQbmPCnrw5RplDQisxXMRD7b1nLRZkK7Ub2TVEpnGSoTiPAtNhZN2kymIF0ncKSJzoUr5J3MBtv0vOOhIMtX8dOdSP0UVHdL_SFo/s320/facebook+fan+pages.jpg" height="200" width="320" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Facebook is regarded as the most popular social media platform - </span><a href="http://www.forbes.com/sites/kenmakovsky/2013/11/07/a-snapshot-of-social-media-2013/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">according to Forbes</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, it’s used by nearly 9 of 10 businesses today. However, engaging users on Facebook is quite a bit different than the other platforms we’ve covered. Read on to discover what Facebook is, who should use it, why and how.</span></div>
<b id="docs-internal-guid-5d15abb9-b9e0-0b42-bf74-75e267ad6c56" style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">What is Facebook?</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Facebook is a powerful online networking site that enables both users and businesses to communicate with their audiences en masse. You’re probably familiar with the personal profile - studies show that there are about </span><a href="http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/#sthash.CUPKeOmJ.dpbs" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">1.2 billion active monthly users</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> on the site alone. It’s important not to mix the two, so Facebook allows businesses to create fan pages (or </span><a href="https://www.facebook.com/business" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Facebook for business</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">) that users can like and follow updates from each business.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Why would businesses use Facebook?</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Much like Twitter, Facebook is used successfully by businesses to communicate with other businesses (for those that sell B2B) or with end consumers (for businesses that sell B2C). However large your business and whoever your audience may be, a Facebook fan page is really the first step into the social media for business world. Here are some </span><a href="http://visual.ly/why-every-business-should-use-facebook" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">compelling statistics</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span></div>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">700 million people use Facebook every day</span></div>
</li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">An average Facebook visit lasts 20 minutes</span></div>
</li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">25% of Facebook users check their account over 5 times per day</span></div>
</li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Each active user spends over 8 hours on the site per month</span></div>
</li>
</ul>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">How can I get started?</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">1. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Sign up.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Visit </span><a href="https://www.facebook.com/pages/create/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">facebook.com/pages/create</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, and walk through the steps to set up your page. Facebook will ask you to define what kind of business you are, upload an avatar and cover photo, write a few sentences about your business and fill in other important details.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">2. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Build a profile that’s consistent with your brand. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Make sure your username is the same as other social media accounts you have so your business is easy to identify. Upload the same picture and use the same description (or a shortened version if necessary). If you have a cover photo on Twitter, it may make sense to use the same or a slightly different version to help with brand recognition.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Create a few powerful posts. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Prior to promoting your page, make sure all of the important information is filled out and you’ve posted a few updates. </span><a href="https://www.facebook.com/business/build" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Updates between 100 and 200 words are shown to get 60% more likes</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, so keep it short. Visual updates also get quite a bit more love, so be sure to post photos when appropriate as well.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">4. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Invite people to like your page. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Chances are you’re already a Facebook user. Start by inviting your friends, and asking friends and family to share your page, encouraging their audiences to like it. You may also invite contacts to like your page via email. You should hit a good number of likes in no time!</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">5. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Create a content calendar.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Decide how often you’re going to post and stick to the plan. The only thing worse than no Facebook presence at all is one that’s completely stagnant. Start with posting 2-3 times a week, once in the morning and once in the afternoon. Do some testing to see what times and types of posts engage your audiences best.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">6. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Consider running a Facebook ad to increase likes and engagement. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Facebook advertising is a tool that’s substantially different than typical pay-per-click (PPC) advertising. Whereas traditional PPC mines for information based on user behavior, Facebook advertising can actually target people based on the demographics </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">they provide</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. For as little as $5.00/day, you can run ads that will get a more diverse fan base on your site. </span><a href="https://www.facebook.com/business/connect" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Here is a quick guide to getting started</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">There’s so much more to dig into on Facebook - be sure to leave a comment with your questions and I’ll follow up in my advanced Facebook techniques blog in a few weeks. If you have any questions, please feel free to browse my website at </span><a href="http://jackiesteinmetz.com/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">jackiesteinmetz.com</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> or email me at </span><a href="mailto:jackie@jackiesteinmetz.com" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">jackie@jackiesteinmetz.com</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div>
<br />
<span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQbQw3g_TAFxXqQJtGSow-Dtk8JMVc8Q9z-EfQgWWu__r0bvbr5Z2RkUWD4dILYxZPB8jLaIrlhyP6cqAAQzR6DLiuYDVggz4GGz03UwRxqxhlHOLEQBrI5Ip9aoWMjwiFejyyD3u96QI/s1600/headshot.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQbQw3g_TAFxXqQJtGSow-Dtk8JMVc8Q9z-EfQgWWu__r0bvbr5Z2RkUWD4dILYxZPB8jLaIrlhyP6cqAAQzR6DLiuYDVggz4GGz03UwRxqxhlHOLEQBrI5Ip9aoWMjwiFejyyD3u96QI/s200/headshot.jpg" height="200" width="136" /></a></div>
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<div style="line-height: 18px;">
<span style="color: black; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"><a href="https://www.facebook.com/LikeToSharePages">https://www.facebook.com/LikeToSharePages</a></span></div>
<div style="line-height: 18px;">
<a href="http://liketosharepages.com/">http://liketosharepages.com</a></div>
Tracyhttp://www.blogger.com/profile/14953587864987190519noreply@blogger.com0tag:blogger.com,1999:blog-604962109089583012.post-2402865784221589192013-12-02T05:40:00.000-08:002014-02-04T17:53:38.514-08:00The Basic's of Google+<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiK5wwp9Hm2LdunIekUv5yzK94PzRS2ARTLfqlNIx_hRnQtFGMEYiqUEWaTbP3HjJOI7-Ja_6eJi8r7UckB-bxl5U8PCeuUNJ4VOkkSJBHfvfFLBN6SAYu_TkNpWMXaqt2JCEcWW4VXcX8/s1600/basics+of+google.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiK5wwp9Hm2LdunIekUv5yzK94PzRS2ARTLfqlNIx_hRnQtFGMEYiqUEWaTbP3HjJOI7-Ja_6eJi8r7UckB-bxl5U8PCeuUNJ4VOkkSJBHfvfFLBN6SAYu_TkNpWMXaqt2JCEcWW4VXcX8/s320/basics+of+google.jpg" height="200" width="320" /></a></div>
<br />
<br />
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">When Google+ was first released, the joke was that everyone stayed on Facebook except Google employees. While that may have been (somewhat) true then, Google+ today is becoming a powerful social business machine. Find out the what, why and how below:</span></div>
<b id="docs-internal-guid-504e69e0-b385-b166-9d5a-9d1757ce4cf3" style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">What is Google+?</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Google+, much like Facebook, is a social networking and identity service. However, unlike Facebook, Google+ acts as a social layer on top of Google’s powerful search engine - in other words, Google+ users are able to affect search result rankings on the </span><a href="http://www.ebizmba.com/articles/search-engines" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">most popular search engine</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> in the world.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Why would businesses use Google+?</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">User-generated and user-shared content can gain some real traction in Google’s search results, which is a big Google+ selling point for businesses large and small. Businesses don’t have to be SEO geniuses to rank well. In addition, </span><a href="http://blog.globalwebindex.net/Stream-Social" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google+ has over 350 million monthly users</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, which presents a large captive audience for those who know how to take advantage of it.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">How can I get started?</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">It takes a little bit of time to get through these steps, so sit down when you have an hour or more to spare. Going through each of these steps to the full extent will help you have the most meaningful presence on Google+.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">1. </span><a href="http://www.plus.google.com/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Sign up for Google+</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">If you have any Google account, this is super simple. If not, sign up for a universal account that will give you access to all of their tools.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">2. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Build a whole profile. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Not part of a profile or half a profile. The more information you add about yourself, the easier you will be to find. As usual, make sure you represent your brand in the same was as on other social networks: use the same description, the same photo, etc. Make sure you link to your other social networks, website and any other web presence you have.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Find industry experts and connect with them. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Whatever your industry, there are surely people to follow on Google+ that are well-versed in your realm. Follow them and keep an eye on what they post - they curate content so you don’t have to do it all yourself. Connect with your friends, too, because the larger your network, the better.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">4. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Choose your circles. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Start with a few easy circles like close friends, acquaintances, customers, prospects, or whatever makes sense for your business. That way, you can post about whatever you want to certain circles and really target your content to your audience.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">5. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Have fun.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Show your personality. Post a mix of content that’s interesting to you, your own content and promotion of your business. Make sure you ask a question or state your opinion to encourage interaction.</span></div>
<br />
<span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Do you currently use Google+ for your business? I’d love to hear your unique strategies and stories. And as usual, if you have any questions, please feel free to </span><a href="http://jackiesteinmetz.com/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">check out my website</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> or email me at </span><a href="mailto:jackie@jackiesteinmetz.com" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">jackie@jackiesteinmetz.com</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQbQw3g_TAFxXqQJtGSow-Dtk8JMVc8Q9z-EfQgWWu__r0bvbr5Z2RkUWD4dILYxZPB8jLaIrlhyP6cqAAQzR6DLiuYDVggz4GGz03UwRxqxhlHOLEQBrI5Ip9aoWMjwiFejyyD3u96QI/s1600/headshot.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQbQw3g_TAFxXqQJtGSow-Dtk8JMVc8Q9z-EfQgWWu__r0bvbr5Z2RkUWD4dILYxZPB8jLaIrlhyP6cqAAQzR6DLiuYDVggz4GGz03UwRxqxhlHOLEQBrI5Ip9aoWMjwiFejyyD3u96QI/s200/headshot.jpg" height="200" width="136" /></a></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="color: black; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"><a href="https://www.facebook.com/LikeToSharePages">https://www.facebook.com/LikeToSharePages</a></span><br />
<span style="color: black; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<a href="http://liketosharepages.com/">http://liketosharepages.com</a></div>
Tracyhttp://www.blogger.com/profile/14953587864987190519noreply@blogger.com0tag:blogger.com,1999:blog-604962109089583012.post-65660187338201589752013-11-26T06:36:00.002-08:002014-02-04T17:40:04.426-08:00Getting Started with Twitter <br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-9l_QF5pcbhSR1Hz7npC811_q8kS8ZAWlCdqrHozvzs6Q_lCqLgzfeRPHJ_Y3A5LpnS6UTPRe380aT4vHzDdQ__I3E3YtXCsGQqgQHDPRkDXKwuNLU1z7RYknmUWyVLyqskwISbY0e_4/s1600/twitter+getting+started.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-9l_QF5pcbhSR1Hz7npC811_q8kS8ZAWlCdqrHozvzs6Q_lCqLgzfeRPHJ_Y3A5LpnS6UTPRe380aT4vHzDdQ__I3E3YtXCsGQqgQHDPRkDXKwuNLU1z7RYknmUWyVLyqskwISbY0e_4/s320/twitter+getting+started.jpg" height="200" width="320" /></a></div>
<br />
<br />
<br />
<br />
<span id="docs-internal-guid-0a923aa2-94d4-f40f-92e1-04647347787a"></span><br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span id="docs-internal-guid-0a923aa2-94d4-f40f-92e1-04647347787a"><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Founded in 2006, Twitter is now </span><a href="http://www.forbes.com/sites/kenmakovsky/2013/11/07/a-snapshot-of-social-media-2013/" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 15px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">neck and neck with Facebook</span></a><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"> for the most popular social site of 2013. It’s also one of the more complicated social media sites used by businesses today. Whether you’re evaluating if your business should be on Twitter or just want to learn more, here are the details you need to know:</span></span></div>
<span id="docs-internal-guid-0a923aa2-94d4-f40f-92e1-04647347787a">
<br /><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="font-family: Arial; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">What is Twitter?</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Twitter is a powerful microblogging site that allows users to communicate their thoughts in 140 characters or less. </span><a href="http://searchmobilecomputing.techtarget.com/definition/microblogging" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 15px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Microblogs</span></a><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"> like Twitter allow users to share short updates publicly or with a group of specific people - and these posts can be read either on a computer or a mobile device like a text message.</span></div>
<br /><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="font-family: Arial; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Why would businesses use Twitter?</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Unlike Pinterest (which we discussed in my last post), Twitter can be powerful for both B2B and B2C companies of all size. Twitter allows businesses to reach their users in a more personal way than simple advertising - and users can actually speak directly with a representative of a business on Twitter without waiting on hold. Twitter customer service is growing as well, with average response times on Twitter </span><a href="http://www.socialbakers.com/blog/1871-the-top-fastest-responding-brands-on-twitter-worldwide" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 15px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">sometimes even shorter</span></a><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"> than waiting for a response through traditional avenues like phone and email.</span></div>
<br /><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="font-family: Arial; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">How can I get started?</span><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span></div>
<br /><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">1. </span><span style="font-family: Arial; font-size: 15px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Sign up.</span><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"> Visit </span><a href="http://www.twitter.com/signup" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 15px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">www.twitter.com/signup</span></a><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"> and fill out four boxes, and you’re ready to get moving.</span></div>
<br /><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">2. </span><span style="font-family: Arial; font-size: 15px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Set up some apps to help manage Twitter</span><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">. The company offers desktop applications like </span><a href="http://tweetdeck.com/" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 15px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">TweetDeck</span></a><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"> to manage your interactions and lists and the </span><a href="https://about.twitter.com/products/list" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 15px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Twitter app</span></a><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"> for your phone so you’re always up to date on the go.</span></div>
<br /><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">3. </span><span style="font-family: Arial; font-size: 15px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Build a profile that’s consistent with your brand. </span><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Just as we discussed with Pinterest, make sure your username is the same as your Facebook, Instagram or other social media accounts you have so your business is easy to identify. Upload the same picture and use the same description (or a shortened version if necessary).</span></div>
<br /><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">4. </span><span style="font-family: Arial; font-size: 15px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Learn the lingo.</span><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"> This may be the most difficult aspect of Twitter to understand. What in the world is a DM, hastag or FF? Browse the </span><a href="https://support.twitter.com/articles/166337-the-twitter-glossary" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 15px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Twitter glossary</span></a><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"> to discover what this slang means and much more.</span></div>
<br /><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">5. </span><span style="font-family: Arial; font-size: 15px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Read more about the ins and outs of Twitter</span><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">. As I mentioned above, Twitter is one of the more difficult platforms to figure out. There are many short handbooks that describe how to best find and gain followers, create lists and more. </span><a href="https://support.twitter.com/articles/215585-getting-started-with-twitter" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 15px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">The Twitter support page</span></a><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"> describes how to use the platform to the best of your advantage.</span></div>
<br /><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">6. </span><span style="font-family: Arial; font-size: 15px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Cultivate a following that matters</span><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">. It’s easy to get caught up in simply growing the number of followers you have to increase your overall audience, however, this number doesn’t matter if your following doesn’t care about what you’re saying. Search for your industry experts, friends and even competitors; connect with people who are tweeting content that’s interesting to you. Odds are, if you’re adding value, these people will follow you back and viola! Your following will be of a very high quality.</span></div>
<br /><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Although this is a great guide to getting started, there are many more Twitter for business techniques. Leave your comments below and I’ll be sure to include them in my next article - Twitter for Business: Advanced Techniques.</span></div>
</span> .<span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">And as usual, if you’re looking for feedback or have any marketing questions, please feel free to </span><a href="http://jackiesteinmetz.com/" style="color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 1.15; text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 15px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">check out my website</span></a><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"> or email me at </span><a href="mailto:jackie@jackiesteinmetz.com" style="color: #5dc2c0; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 1.15; text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 15px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">jackie@jackiesteinmetz.com</span></a><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">.</span><br />
<div>
<span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQbQw3g_TAFxXqQJtGSow-Dtk8JMVc8Q9z-EfQgWWu__r0bvbr5Z2RkUWD4dILYxZPB8jLaIrlhyP6cqAAQzR6DLiuYDVggz4GGz03UwRxqxhlHOLEQBrI5Ip9aoWMjwiFejyyD3u96QI/s1600/headshot.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQbQw3g_TAFxXqQJtGSow-Dtk8JMVc8Q9z-EfQgWWu__r0bvbr5Z2RkUWD4dILYxZPB8jLaIrlhyP6cqAAQzR6DLiuYDVggz4GGz03UwRxqxhlHOLEQBrI5Ip9aoWMjwiFejyyD3u96QI/s200/headshot.jpg" height="200" width="136" /></a></div>
<div>
<span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div>
<br /></div>
Tracyhttp://www.blogger.com/profile/14953587864987190519noreply@blogger.com0tag:blogger.com,1999:blog-604962109089583012.post-18530453612590152642013-11-19T12:44:00.002-08:002014-02-04T17:40:40.024-08:00How to Market with Pinterest<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.liketosharepages.com/" target="_blank"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0RgEXjdkIUXFnfr1fgx0H28JGb2v_jZlMFJYT35LrJiUe1faB9bc56zmlZS76Ay-RAWS1Rp57qMUR6R6l2fKxyoqfUM_Nqm2C1rRWpmlGNNVsKpl-oTukirl_vCVRRHYNoDPTTamCVgo/s320/how+to+market+with+Pinterest.jpg" height="200" width="320" /></a></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Pinterest is sometimes viewed as a social media tool intended more for recreational use than marketing. However, for the right kind of business, Pinterest can be a very powerful customer acquisition and brand awareness tool. How, you ask? Let’s start from the beginning:</span></div>
<b id="docs-internal-guid-17a2e8cf-7210-23c8-3dc4-b6e55a07c654" style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">What is Pinterest?</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Pinterest is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies. Users can browse other pinboards for images, "re-pin" images to their own pinboards, or "like" photos (read more of the details on </span><a href="http://en.wikipedia.org/wiki/Pinterest" style="text-decoration: none;"><span style="background-color: white; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Wikipedia</span></a><span style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">). </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Why would businesses use Pinterest?</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Businesses of any size who sell products to consumers should examine using Pinterest to reach a wider audience than they would be able to by driving traffic to their website. The best thing about Pinterest is the likelihood that lucrative products go viral--being posted over and over again on different pinboards and then shared on other social media sites like </span><a href="https://www.facebook.com/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Facebook</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> and </span><a href="https://twitter.com/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Twitter</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">How can I get started?</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Pinterest is one of the more simple social media tools to set up and adapt to. There are no hashtags, no follower lists to manage and it’s quite simple to get started. Follow these easy steps:</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">1. </span><a href="https://www.pinterest.com/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Sign up for Pinterest</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Registering is simple - it just takes a few seconds to connect the site with your Facebook account or fill in a few fields and register with your email address.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">2. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Build a profile that’s consistent with your brand. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Make sure your username is the same as your Facebook, Twitter, Instagram or other social media accounts you have - that way, your fans will be able to easily identify your business. The description should be the same, picture should be the same, and link to your website or another social site to increase traffic.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Create boards that relate to your products and post.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Are you an apparel store? Create a board for clothes, outerwear, shoes, accessories. The more specific you are, the better the chance is that other Pinterest users will find and share your content. Post products from another source (like your website or Etsy store) so Pinterest users have a way to find out more and purchase the product.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">4. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Use hashtags</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. A newer feature in Pinterest, hashtags are a way to categorize posts and a search shortcut. Hashtags are used differently on each social media site - whereas on Twitter, it’s really only advantageous to use two or three in each Tweet, you can get away with using more on Pinterest. However, I would keep it around a handful - we all know how obnoxious posts with 20 hashtags can be. If you’re interested, </span><a href="http://www.ohsopinteresting.com/using-hashtags-with-pinterests-new-look/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">this blog</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> discusses the use of hashtags on Pinterest in more depth.</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">5. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Have fun.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Show your personality. Don’t post only your own products. Make connections: comment, favorite and share other people’s posts. Build a community and the Pinterest traffic will come to you.</span></div>
<br />
<span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Are you a Pinterest user? If so, I’d love to hear the tips and tricks that work for you. And as usual, if you’re looking for feedback or have any marketing questions, please feel free to </span><a href="http://jackiesteinmetz.com/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">check out my website</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> or email me at </span><a href="mailto:jackie@jackiesteinmetz.com" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">jackie@jackiesteinmetz.com</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.liketosharepages.com/" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjc0dK38FFgwXaBZEH_dRjAEsnNrIjDH91S1fc4FyfN-RRHbNH4e0Bccgf1Gk5BqmCtmTtzJKYqeOuySbmQanze0Ubpqum0v1ew5PjJtcxrkcbQlH8tmIeYDPcojxnXmEIiNKbmyr_XPnI/s200/headshot.jpg" height="200" width="136" /></a></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="color: black; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"><a href="https://www.facebook.com/LikeToSharePages">https://www.facebook.com/LikeToSharePages</a></span><br />
<span style="color: black; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<a href="http://liketosharepages.com/">http://liketosharepages.com</a><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
Tracyhttp://www.blogger.com/profile/14953587864987190519noreply@blogger.com0tag:blogger.com,1999:blog-604962109089583012.post-58366990067618924872013-10-31T11:43:00.000-07:002014-02-04T17:41:18.923-08:00Link Exchanging, Best Practice or Old News?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDXAFGHuzlHBLW-kMfvvVhmyv1yKwYzADpmOkwhgZ0hDVMw5sn3VHhUSFZDxVQMd32RYWq6yUq2s8xrE_NPy8fRhhGJgVxZcqHs0LjO2OjH12wma5ro9vmnK0ohCsZVt6KdqIV_3G5KGU/s1600/link+exchanges.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDXAFGHuzlHBLW-kMfvvVhmyv1yKwYzADpmOkwhgZ0hDVMw5sn3VHhUSFZDxVQMd32RYWq6yUq2s8xrE_NPy8fRhhGJgVxZcqHs0LjO2OjH12wma5ro9vmnK0ohCsZVt6KdqIV_3G5KGU/s320/link+exchanges.jpg" height="200" width="320" /></a></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Once upon a time, reciprocal links were the best way to build links to your business website. Now it’s thought that inbound links are king and the practice of reciprocal linking is dead - but that’s not true. Although link exchanges don’t really </span><a href="http://www.seomarketingworld.com/seo-faq/reciprocal-links.php" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">boost your site’s SEO</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, they will likely still bring some traffic to your site if the link is housed on a relevant and quality webpage. And for small businesses, referral traffic from other sites that have you listed as a preferred vendor, a recommended partner or the like, can increase your sales.</span></div>
<b id="docs-internal-guid-1266b3b1-0fc0-590e-8a12-9310b8cf905f" style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">If you decide that exchanging links is for you, there are a few best practices that you should take note of. When reciprocating links with other small businesses, keep these simple tips in mind:</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">1. Only link to related businesses. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">There are a few problems with links from unrelated sites, some obvious and some less so:</span></div>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">They’re less likely to get clicked</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. If I’m on a site looking for handmade candles, I probably won’t click on an unrelated recommended product. It’s really as simple as that - and leads me to the next point...</span></div>
</li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">They give both sites a bad reputation</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Unrelated links give your new potential customer a bad impression. When you link to unrelated products and services, it screams </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">spam</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, and that is not a word you want linked with your brand.</span></div>
</li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">You might be penalized for linking to low-quality sites</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. In April, Google announced the Penguin update, </span><a href="http://www.catcreatives.com/can-negative-seo-really-get-your-site-penalized/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">which penalizes websites that are loaded with low-quality links</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. You’ll also want to check periodically for broken links with a free </span><a href="http://www.techsupportalert.com/best-free-web-site-link-checker.htm#linkchecker" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">link checking tool</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div>
</li>
</ul>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">2. Make sure you can vouch for products and services. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">When you run a small business, recommendations that are posted on your business website are as good as recommendations from you. Before you link to another site and list them as a partner just to get links to your site out on the web, try out the product or ask to see work samples if you’re linking to a service. I’ve been in a situation where I recommended a service to a friend and it didn’t go well. Although the friend wasn’t upset with me, he very well could have been (and this situation could easily happen to someone who isn’t a friend, and will be upset).</span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3. Triple-check content on other sites that mentions you.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> I know firsthand how it is to run a small business and be (extremely) strapped for time. However, when your partners offer to link to your page, you should </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">always</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> have final say on what they write. If there is a blurb that describes your business, you should write it to keep your brand voice consistent. And don’t be afraid to ask for edits; the only way you’ll get traffic is with well-written content that describes your company.</span></div>
<br />
<span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span>
<br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The verdict on link exchanging? Go ahead and do it, but be careful. Remember that building backlinks to your site surrounded by content (like getting mentioned in a blog or article) is always best, but all quality links are good links. Have any questions or comments? Contact me at </span><a href="mailto:jackie@jackiesteinmetz.com" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">jackie@jackiesteinmetz.com</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> or leave a comment below.</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><img alt="Jackie Steinmetz, social media marketing, like to share pages, blogger, " src="http://liketosharepages.com/wp-content/uploads/2012/02/headshot-180x180.jpg" /></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="color: black; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"><a href="https://www.facebook.com/LikeToSharePages">https://www.facebook.com/LikeToSharePages</a></span><br />
<span style="color: black; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<a href="http://liketosharepages.com/">http://liketosharepages.com</a></div>
Tracyhttp://www.blogger.com/profile/14953587864987190519noreply@blogger.com0tag:blogger.com,1999:blog-604962109089583012.post-27001600460893989582013-10-23T08:59:00.000-07:002014-02-04T17:41:57.918-08:00 3 Steps to Get Started with Social Media<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsENuT40Bdh6loA2OFxw5hCKkW27Log6Cgpv97ue75EeMuv_oyZefYGr2B1iST60XQKGE2B3sqHO_Ky-PVuWJwGuI-Hdq2u_crlaH5NIWap0WQDMq8lM86IpFjbiDNr1GRX5JmhaRYCD4/s1600/3+steps+to+get+get+started+in+social+media.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="social media marketing, small business marketing, small business advertising, social media" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsENuT40Bdh6loA2OFxw5hCKkW27Log6Cgpv97ue75EeMuv_oyZefYGr2B1iST60XQKGE2B3sqHO_Ky-PVuWJwGuI-Hdq2u_crlaH5NIWap0WQDMq8lM86IpFjbiDNr1GRX5JmhaRYCD4/s320/3+steps+to+get+get+started+in+social+media.jpg" height="200" title=" 3 Steps to Get Started with Social Media" width="320" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div style="background-color: white; border: 0px; color: #140714; font-family: 'Droid Sans', Arial, sans-serif; font-size: 12px; line-height: 24px; outline: 0px; padding: 0px 0px 10px; vertical-align: baseline;">
The internet is full of articles and advice about social media. Do this, not that. Post this, not that. You should be on this site, not that one. With so much contradictory information, it can be difficult to have any idea where to start.</div>
<div style="background-color: white; border: 0px; color: #140714; font-family: 'Droid Sans', Arial, sans-serif; font-size: 12px; line-height: 24px; outline: 0px; padding: 0px 0px 10px; vertical-align: baseline;">
<br /></div>
<div style="background-color: white; border: 0px; color: #140714; font-family: 'Droid Sans', Arial, sans-serif; font-size: 12px; line-height: 24px; outline: 0px; padding: 0px 0px 10px; vertical-align: baseline;">
The truth is, every single small business will have a different presence on social media, post in different ways and on different sites – and you can all be successful. Use this short guide to get started using social media to your advantage.</div>
<div style="background-color: white; border: 0px; color: #140714; font-family: 'Droid Sans', Arial, sans-serif; font-size: 12px; line-height: 24px; outline: 0px; padding: 0px 0px 10px; vertical-align: baseline;">
<br /></div>
<div style="background-color: white; border: 0px; color: #140714; font-family: 'Droid Sans', Arial, sans-serif; font-size: 12px; line-height: 24px; outline: 0px; padding: 0px 0px 10px; vertical-align: baseline;">
<b style="background-color: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Step 1: Choose your platform</b></div>
<div style="background-color: white; border: 0px; color: #140714; font-family: 'Droid Sans', Arial, sans-serif; font-size: 12px; line-height: 24px; outline: 0px; padding: 0px 0px 10px; vertical-align: baseline;">
Facebook. Twitter. Google Plus. Instagram. Pinterest. And the list goes on. There are so many social media sites that it can be near impossible to figure out which one you should post to. My first tip is to only choose as many sites as you can keep up with. If that’s one site – perfect. If you choose five, that’s great too, just make sure you do them all well.</div>
<div style="background-color: white; border: 0px; color: #140714; font-family: 'Droid Sans', Arial, sans-serif; font-size: 12px; line-height: 24px; outline: 0px; padding: 0px 0px 10px; vertical-align: baseline;">
<br /></div>
<div style="background-color: white; border: 0px; color: #140714; font-family: 'Droid Sans', Arial, sans-serif; font-size: 12px; line-height: 24px; outline: 0px; padding: 0px 0px 10px; vertical-align: baseline;">
<i style="background-color: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">It’s important to consider what you’re selling</i>. If you’re selling B2C, feel free to take advantage of the usual suspects like Facebook, Twitter, Google+. However, many direct to consumer companies find a lot of success on Pinterest and Instagram, so those might be a good place to start. Alternatively, companies that sell B2B might not do as well on Pinterest as they will on Twitter.</div>
<div style="background-color: white; border: 0px; color: #140714; font-family: 'Droid Sans', Arial, sans-serif; font-size: 12px; line-height: 24px; outline: 0px; padding: 0px 0px 10px; vertical-align: baseline;">
<br /></div>
<div style="background-color: white; border: 0px; color: #140714; font-family: 'Droid Sans', Arial, sans-serif; font-size: 12px; line-height: 24px; outline: 0px; padding: 0px 0px 10px; vertical-align: baseline;">
<b style="background-color: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Step 2: Strategize</b></div>
<div style="background-color: white; border: 0px; color: #140714; font-family: 'Droid Sans', Arial, sans-serif; font-size: 12px; line-height: 24px; outline: 0px; padding: 0px 0px 10px; vertical-align: baseline;">
One of the biggest mistakes businesses make on social media is not having a plan. Social media is all about reaching a larger audience, so feel free to get a little personal to connect with your readers. However, posting about everything from your business to what you’re eating for dinner is a mistake. Sit down and make a plan:</div>
<ul style="background-color: white; border: 0px; color: #140714; font-family: 'Droid Sans', Arial, sans-serif; font-size: 12px; line-height: 18px; list-style-image: initial; list-style-position: initial; margin: 0px; outline: 0px; padding: 10px 0px 10px 20px; vertical-align: baseline;">
<li style="background-color: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><b style="background-color: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">What you’ll post</b> – What is your target audience interested in? If you’re selling clothing, post about industry trends and related topics. If you’re a band, post about music. It really is that simple. And to make deciding what to post even easier, set up an RSS feed like <a href="http://www.feedly.com/" style="background-color: transparent; border: 0px; color: #00b7f3; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">Feedly</a> to get a constant stream of information.</li>
<li style="background-color: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><b style="background-color: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">When you’ll post</b> – Create a schedule that outlines the days and times you’ll post. Tools like<a href="https://followerwonk.com/" style="background-color: transparent; border: 0px; color: #00b7f3; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">FollowerWonk for Twitter</a> analyze your audience and tell you the best time to reach your fans.</li>
<li style="background-color: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><b style="background-color: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">How you’ll post</b> – Logging into each site and posting throughout the day is a lot of work. Employ an easy-to-use tool like <a href="https://bufferapp.com/" style="background-color: transparent; border: 0px; color: #00b7f3; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">Buffer</a> to plan posts for the whole week. (And, bonus, it’s integrated with Feedly!)</li>
</ul>
<div style="background-color: white; border: 0px; color: #140714; font-family: 'Droid Sans', Arial, sans-serif; font-size: 12px; line-height: 24px; outline: 0px; padding: 0px 0px 10px; vertical-align: baseline;">
<br /></div>
<div style="background-color: white; border: 0px; color: #140714; font-family: 'Droid Sans', Arial, sans-serif; font-size: 12px; line-height: 24px; outline: 0px; padding: 0px 0px 10px; vertical-align: baseline;">
<b style="background-color: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Step 3: Put yourself out there</b></div>
<div style="background-color: white; border: 0px; color: #140714; font-family: 'Droid Sans', Arial, sans-serif; font-size: 12px; line-height: 24px; outline: 0px; padding: 0px 0px 10px; vertical-align: baseline;">
You’ve chosen your platform, your target market, and made your plan. Now get out there and do it! Remember, everything you post won’t get liked, shared or retweeted – so don’t get discouraged. It will take a while to gain a solid following.</div>
<div style="background-color: white; border: 0px; color: #140714; font-family: 'Droid Sans', Arial, sans-serif; font-size: 12px; line-height: 24px; outline: 0px; padding: 0px 0px 10px; vertical-align: baseline;">
<br /></div>
<div style="background-color: white; border: 0px; color: #140714; font-family: 'Droid Sans', Arial, sans-serif; font-size: 12px; line-height: 24px; outline: 0px; padding: 0px 0px 10px; vertical-align: baseline;">
Getting started on social media really is as easy as the steps outlined above. If you have any questions or comments, I’d love to hear from you. Shoot me a note at <a href="mailto:jackie@jackiesteinmetz.com" style="background-color: transparent; border: 0px; color: #00b7f3; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">jackie@jackiesteinmetz.com</a> or leave a comment below!</div>
<div style="background-color: white; border: 0px; color: #140714; font-family: 'Droid Sans', Arial, sans-serif; font-size: 12px; line-height: 24px; outline: 0px; padding: 0px 0px 10px; vertical-align: baseline;">
<br /></div>
<div style="background-color: white; border: 0px; color: #140714; font-family: 'Droid Sans', Arial, sans-serif; font-size: 12px; line-height: 24px; outline: 0px; padding: 0px 0px 10px; vertical-align: baseline;">
<img alt="Jackie Steinmetz, social media marketing, like to share pages, blogger, " class="alignleft size-thumbnail wp-image-5933" src="http://liketosharepages.com/wp-content/uploads/2012/02/headshot-180x180.jpg" height="180" style="background-color: transparent; border: 0px; display: inline; float: left; margin: 0px 15px 0px 0px; outline: 0px; padding: 0px; vertical-align: baseline;" width="180" /></div>
<div style="background-color: white; border: 0px; color: #140714; font-family: 'Droid Sans', Arial, sans-serif; font-size: 12px; line-height: 24px; outline: 0px; padding: 0px 0px 10px; vertical-align: baseline;">
<br /></div>
<div style="background-color: white; border: 0px; color: #140714; font-family: 'Droid Sans', Arial, sans-serif; font-size: 12px; line-height: 24px; outline: 0px; padding: 0px 0px 10px; vertical-align: baseline;">
<br /></div>
Tracyhttp://www.blogger.com/profile/14953587864987190519noreply@blogger.com0tag:blogger.com,1999:blog-604962109089583012.post-1017445486513997642012-11-29T07:48:00.000-08:002014-02-04T17:55:31.961-08:00 Like to Share Product Review of CraftyWithStyle<br />
<br />
<br />
<div class="MsoNormal" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;">
<br />
<h3>
</h3>
<h4>
<a href="https://fbcdn-profile-a.akamaihd.net/hprofile-ak-ash3/c63.0.125.125/69484_295107647272872_1625341470_n.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="CraftyWithStyle - Fort Stewart, GA" border="0" height="200" src="https://fbcdn-profile-a.akamaihd.net/hprofile-ak-ash3/c63.0.125.125/69484_295107647272872_1625341470_n.png" width="200" /></a><span style="font-weight: normal;">T</span><span style="font-size: 14.0pt; line-height: 115%;"><span style="font-weight: normal;">oday’s
review is on Anna Vaeth and her own handmade craft business <a href="https://www.facebook.com/CraftyWithStyle" target="_blank">CraftywithStyle</a>.
Anna is an Army wife and stay at home Mom located in Stewart Ga. Anna designs a
variety crafts, including; headbands, bobby pins and clips, but mostly Anna
designs bows. Anna sent us one her bows that is for a child about the age of 3
and up. It is a very colorful bow of red and yellow with a Winnie the Pooh
button in the middle. The bow arrived very quickly and in a nice sturdy clear
package. We tried out the bow on a 3 year old girl. The child liked it of
course and was happy to wear it in her hair. She wore the bow all day,
including during her nap. We were happy to see that the bow did not fall down
or fall out and the bow is made very securely. The girl absolutely loves it
also!</span><o:p></o:p></span></h4>
</div>
<div class="MsoNormal" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;">
<span style="font-size: 14.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;">
<span style="font-size: 14.0pt; line-height: 115%;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgITdbSwfzy6kA5IislCdaas374KojFtcMdf7loqhjmwYupT09oknw-6daQRLmxpunpeYbAJhKIVqTKjy_rad9HCnWIfpUHMis8w21aNhMkGjLPoVBmgsFfvuQF2P2fLlpGoJXY01YXXAQ/s1600/11.29.12.+Braiden+004.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgITdbSwfzy6kA5IislCdaas374KojFtcMdf7loqhjmwYupT09oknw-6daQRLmxpunpeYbAJhKIVqTKjy_rad9HCnWIfpUHMis8w21aNhMkGjLPoVBmgsFfvuQF2P2fLlpGoJXY01YXXAQ/s320/11.29.12.+Braiden+004.JPG" height="320" width="240" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 14.0pt; line-height: 115%;">Anna has a
<a href="https://www.facebook.com/CraftyWithStyle" target="_blank">fan page</a> for her crafting business and has much to look at. Anna has over 35
albums in which you will find her variety of items that she crafts, her
auctions, her sale items, her giveaways, and her sold items. She was very
active over black Friday and Small business Saturday and provided many ways to
save on her crafts. Anna also just had 500 fan celebration on her page! She is
very active on her page providing photos of her crafts, activities and shares
parts of her life with her fans which fans always like to see. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 14.0pt; line-height: 115%;">In addition
to her<a href="https://www.facebook.com/CraftyWithStyle" target="_blank"> fan page</a>, Anna also has a <a href="https://twitter.com/CraftyWithStyle" target="_blank">Twitter</a> and <a href="http://pinterest.com/CraftyWithStyle/" target="_blank">Pinterest page</a>. On her <a href="https://twitter.com/CraftyWithStyle" target="_blank">Twitter</a>
page you can follow of her specials and sales. On her <a href="http://pinterest.com/CraftyWithStyle/" target="_blank">Pinterest</a> page you can
see all of her great work. We were very pleased with our experience with <a href="https://www.facebook.com/CraftyWithStyle" target="_blank">CraftywithStyle</a>.
Anna does great work and she is quick in her turnaround time. If you are
looking for some great handmade hair pieces, <a href="https://www.facebook.com/CraftyWithStyle" target="_blank">CraftywithStyle</a> may be just the
place to go. When you stop there to check out her work, give her page a like
and tell her that <a href="https://www.facebook.com/LikeToSharePages" target="_blank">Like to Share </a>sent you, she’ll be happy to see you there.<o:p></o:p></span></div>
<br />
<br />Tracyhttp://www.blogger.com/profile/14953587864987190519noreply@blogger.com0tag:blogger.com,1999:blog-604962109089583012.post-86206683601969466762012-11-01T09:19:00.001-07:002014-02-04T17:54:37.303-08:00It Works! with Giovanne Bazile<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="MsoNormal" style="margin-left: 1em; margin-right: 1em;">
</div>
<br />
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://fbcdn-profile-a.akamaihd.net/hprofile-ak-prn1/592257_251825001547192_1518014181_n.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Ultimate Body Wraps - Chicago, IL" border="0" height="200" src="https://fbcdn-profile-a.akamaihd.net/hprofile-ak-prn1/592257_251825001547192_1518014181_n.jpg" width="200" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;">
Today’s review is on the It Works! Body wraps. We were happy
to receive an ultimate Body applicator from Giovanne Bazile and her Direct
Sales business “It Works!”. Giovanne sent us our wrap very quickly and was very thorough
on explaining how to use the wrap, she even sent us a link to a video. When I
tried the wrap I had to decide where to use it. Well, I have had three
children, so the stomach area was the best spot to try. I followed the directions
on the package which were very easy to follow and applied the wrap. The wrap is
a thin plastic like material with lotion on it. The lotion smelled to me a lot
like Vicks vapor rub. After you apply the wrap, you use saran wrap over the
wrap, once I did this the smell subsided. Then you wait 45 minutes.<br />
<br />
While I was
waiting, my stomach started to get a warm and tingly feeling. It was nice but
made me wonder just what was going on. After 45 minutes I took off the wrap and
looked to see if there was a difference, I have to say I did not see much of a difference
right away. A few hours later though, I could see that the skin was somewhat tighter.
I was happy to see that the next day it was the same. I have never used a
product like this before and I can say I was happy with the results.</div>
<br />
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="MsoNormal" style="margin-left: 1em; margin-right: 1em;">
<a href="https://workstation.myitworks.com/FileUploads/Products/WrapPack-260x356.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://workstation.myitworks.com/FileUploads/Products/WrapPack-260x356.jpg" width="146" /></a>Giovanne has a <a href="https://www.facebook.com/ItWorks12" target="_blank">fan page</a> and a <a href="https://ultimatebodywraps.myitworks.com/UltimateMakeover" target="_blank">website</a> that you contact her
through. Her fan page has almost 600 fans and she has activities and giveaways
on her page. When you to visit her page tell her that<a href="https://www.facebook.com/LikeToSharePages" target="_blank"> Like to Share </a>sent you.
She will be glad to have you. On her website you can view different success
stories, shop and contact Giovanne directly. </div>
<div class="MsoNormal" style="margin-left: 1em; margin-right: 1em;">
<br /></div>
<div class="MsoNormal" style="margin-left: 1em; margin-right: 1em;">
<br /></div>
<div class="MsoNormal" style="margin-left: 1em; margin-right: 1em;">
.</div>
<br />
<br />
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
It Works!, is a direct Sales company, so therefore you can
sell It Works! products as well. Giovanne can certainly help you out with any
information you may want on this opportunity. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
If you have looked into this and are thinking about trying
out one of their products, I don’t think you will be disappointed, I certainly
was not. Giovanne, is wonderful to work with and also followed up with us to
see if we needed anything and how it was going. We had an excellent experience
with this product and service at <a href="https://www.facebook.com/LikeToSharePages" target="_blank">Like to Share</a>. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
Tracyhttp://www.blogger.com/profile/14953587864987190519noreply@blogger.com0tag:blogger.com,1999:blog-604962109089583012.post-10645319506441162302012-10-11T11:01:00.001-07:002014-02-04T17:55:00.845-08:00Lori Schieffer with Passion Parties<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<h3>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjny_UGS1VmBML4uD-E_jbcJfUHYoRekBQIfT3Fc1Fl3ltPVsgc678ENbb-gnDlb7JFxlnVykZa5069o4nD0gBOHYGQ1Du9RANOZr-64ysqnVAbYiWeLzUHVQVzZ04rxLhonf92BAh3Ey8/s1600/373035_120859294655492_1876476349_n.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjny_UGS1VmBML4uD-E_jbcJfUHYoRekBQIfT3Fc1Fl3ltPVsgc678ENbb-gnDlb7JFxlnVykZa5069o4nD0gBOHYGQ1Du9RANOZr-64ysqnVAbYiWeLzUHVQVzZ04rxLhonf92BAh3Ey8/s200/373035_120859294655492_1876476349_n.jpg" height="200" width="150" /></a><span style="font-weight: normal;"> Today’s review is on Lori Schieffer’s Pomegranate Ginger
Toning Body Butter. The body butter is in the product line of Direct Sales Company
called Passion Parties. The product arrived very quickly with a personal note, brochure
and a few business cards from Lori. Thank you! </span><br /> <span style="font-weight: normal;"> Lori had written to us that the product sent is the most
popular and once it is worn, not to be surprised that people may comment on the
smell all day. The scent is a very pleasing scent, a sweet and a little spicy
smell with almost a citrus like smell. It is true, the scent does stay with
you a long time and a couple of people did ask what I was wearing! Lori also
wrote that the product is enhanced with caffeine to assist in cellulite reduction
and skin rejuvenation. I can tell you
that once you put this lotion on it is invigorating to your skin, it leaves a
cooling sensation and leaves your skin really smooth. It is very pleasing to
the skin and the scent is wonderful, definitely something to pamper yourself
with.</span><br /><o:p style="font-weight: normal;"> </o:p><span style="font-weight: normal;"> Lori Schieffer has a <a href="http://passionsbylori.yourpassionconsultant.com/" target="_blank">website</a> with Passion Parties and a <a href="https://www.facebook.com/PassionPartiesByLori" target="_blank">face book fan page</a>. Her website gives information about becoming a consultant for this
company. This company does home parties where you can view the products in the
comfort of your home. Passion Parties sells products for enhancing your
personal life as well as lotions and scrubs. Lori’s Fan page has a following of over 350
fans and she is pretty active on her page. She promotes her products and shares
fun pictures and greetings. When you go to visit and like her fan page , make sure to tell her that <a href="https://www.facebook.com/LikeToSharePages" target="_blank">Like to Share</a> sent you!</span></h3>
<h3>
<br /> <span style="font-weight: normal;"> If you are interested in this type of Direct Sales company
or Lori’s products, you can contact her via her website or fan page. If you are
looking to spice up your personal life or just how your skin smells and feels,
I would say that you should definitely look into Lori’s website and fan page. The
lotion is definitely something to try!</span></h3>
<div class="MsoNormal">
<b><o:p></o:p></b></div>
<div class="MsoNormal">
<b><o:p></o:p></b></div>
<div class="MsoNormal">
<b><o:p></o:p></b></div>
<div class="MsoNormal">
<b><o:p></o:p></b></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhotgln04xRTtZVX8Bdz3FrCDIVpRcnyLB-4lWNgcisFvDUxhUravy4EX5ojLzX3J6tAash4-MqALeBRgv2jePKjjD8Q30bHWi-YqfdWD90zMlqqOmU7LEFcvPlqQe_By-iCyd-b-y9qCw/s1600/Screen+shot+2011-05-05+at+10.51.38+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhotgln04xRTtZVX8Bdz3FrCDIVpRcnyLB-4lWNgcisFvDUxhUravy4EX5ojLzX3J6tAash4-MqALeBRgv2jePKjjD8Q30bHWi-YqfdWD90zMlqqOmU7LEFcvPlqQe_By-iCyd-b-y9qCw/s1600/Screen+shot+2011-05-05+at+10.51.38+PM.png" /></a></div>
<div class="MsoNormal">
<br /></div>
Tracyhttp://www.blogger.com/profile/14953587864987190519noreply@blogger.com0tag:blogger.com,1999:blog-604962109089583012.post-20707462175345694462012-09-27T07:38:00.000-07:002014-02-04T17:44:10.460-08:00Darren Sanford Mia Bella Candle Review<br />
<div class="separator" style="clear: both; text-align: left;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7IrsxSfzzA1gt8xr5DqB0SVjGBzF7pY-K2x1ZS-yTP6SELySZESQGxaniHyisk2kmMEWaM2Ejuz_A272FtzKnzzy05gAwmnOGf62Wkcvuf6VtuD9mQaRM11mDMYdZZgvNieEYW-tUA70/s1600/0920120846a.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7IrsxSfzzA1gt8xr5DqB0SVjGBzF7pY-K2x1ZS-yTP6SELySZESQGxaniHyisk2kmMEWaM2Ejuz_A272FtzKnzzy05gAwmnOGf62Wkcvuf6VtuD9mQaRM11mDMYdZZgvNieEYW-tUA70/s200/0920120846a.jpg" height="200" width="150" /></a></div>
<h3>
<div class="MsoNormal">
<span style="font-weight: normal;">Today’s review is on <a href="http://www.itmakesscents.biz/" target="_blank">Darren Sanford’s</a> candle from the Mia
Bella Company. We were very pleased to receive the candle in a very timely
manner and it arrived in a box that had secured the candle very well. Darren sent us the candle called Sweet Orange
& Chili Pepper. It is from the Classic Candle line.</span></div>
<div class="MsoNormal">
<span style="font-weight: normal;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjASPXWnh1igwVKh8wNg0xuUER9pLGTMr49Oz8f3oTn_ObB9jBFNaSbHVK7Q4BiRwoTPBc4nzIxNfVs8XbcXBqKp6220j6PvAdQUkfpz0WWBh70sLC9JTf9uQA97eTBEhZ7NHj8U5Si2lc/s1600/0920120846b.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjASPXWnh1igwVKh8wNg0xuUER9pLGTMr49Oz8f3oTn_ObB9jBFNaSbHVK7Q4BiRwoTPBc4nzIxNfVs8XbcXBqKp6220j6PvAdQUkfpz0WWBh70sLC9JTf9uQA97eTBEhZ7NHj8U5Si2lc/s200/0920120846b.jpg" height="200" width="150" /></a></div>
<div class="MsoNormal">
<span style="font-weight: normal;"> It is a reddish orange
color and it has two wicks. The scent is exactly what it describes…in fact… we
have had people ask if something was cooking while burning it! We have lit it
about a dozen times, burned it for a few hours and sometimes all day. It is a
nice, clean even burn. It burns evenly and leaves no residue on the side of the
jar. We have burned it almost to the bottom and it is still lighting and burning.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-weight: normal;"><br /></span></div>
<div class="MsoNormal">
<span style="font-weight: normal;"><br /></span></div>
<div class="MsoNormal">
<span style="font-weight: normal;">Darren has many ways in which you can contact him. We have
found him on <a href="https://www.facebook.com/clean.burning.candle" target="_blank">Face book</a>, <a href="https://twitter.com/it_makes_scents" target="_blank">Twitter</a>, <a href="http://www.myspace.com/itmakesscents" target="_blank">MySpace</a>, <a href="http://www.youtube.com/user/rdscpa123" target="_blank">UTube</a>, <a href="http://www.linkedin.com/in/itmakesscents" target="_blank">LinkedIN</a>, <a href="http://www.naymz.com/darrensanford3262021" target="_blank">Naymze</a> and his own
<a href="http://www.itmakesscents.biz/" target="_blank">website</a>. His fan page has over 900 followers and his Twitter page has over
2,000. You’ll be sure to hear about his Mia Bella candles and his sales on any
one of these social media sites. Make sure to tell him <a href="http://liketosharepages.com/" target="_blank">Like to Share</a> sent you
when you go to follow any one of his sites. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-weight: normal;"><br /></span></div>
<div class="MsoNormal">
<span style="font-weight: normal;">Mia Bella candles sells candles, air fresheners, bath and
body, make up and skin maintenance products. They even have a Sweet Orange and
Chili bath cleansing bar! You’ll be sure to find a product that you will be interested
in trying! Also, maybe you are interested in selling for this company. I’m sure
Darren can tell you about the opportunities. Thank you for reading and hope you decide to try out Darren's products for Mia Bella.</span><o:p></o:p><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivnHitvJ30gliKjOrTxn7xi9exTT2WDC5gZscJeGYBiBG94FPSxiFrTmMaYfLDA6YGnMqhkQWwOtFu2UNMi86LrIb4eMV9QP8ClspgZQ5-GirURqfNjWY4TsCI7F3NmnmVCNFgBgJekyY/s1600/JR19100-sm.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivnHitvJ30gliKjOrTxn7xi9exTT2WDC5gZscJeGYBiBG94FPSxiFrTmMaYfLDA6YGnMqhkQWwOtFu2UNMi86LrIb4eMV9QP8ClspgZQ5-GirURqfNjWY4TsCI7F3NmnmVCNFgBgJekyY/s1600/JR19100-sm.jpg" /></a></div>
<span style="font-weight: normal;"><br /></span></div>
</h3>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<o:p></o:p></div>
Tracyhttp://www.blogger.com/profile/14953587864987190519noreply@blogger.com1